|Category||Games, Video and Entertainment|
|Description||Optimizing games revenue|
Optimizing game revenue by using predictive behavioral analytics.
What CONKER does: CONKER provides Player Experience Management software to games companies. Using a unique fusion of big data, social and predictive analytics they deliver unparalleled clear and actionable insights into players’ behaviors that drive revenue and retention.
CONKER is initially focused on enabling games companies better manage their virtual game inventories, and ensure that the right product is presented to the right player at the right time. The increase in revenue from the use of predictive behavioral analytics is in the order of 20%-30%.
Present Position: CONKER has completed their Minimum Viable Product (MVP) which is currently being trialed by 3 customers. Upon successful completion of these trials CONKER have identified potential partnerships with companies such as E-Republik, WooGa, Peak Games, Kix-Eye, Zynga, Ubisoft, Activision, Boyle Sports and Paddy Power.
Sales & Marketing CONKER’s marketing strategy is to raise awareness by attending and speaking at gaming events, seeding this vertical with thought leadership on Player Experience Management, initiating relationships and identifying leads. They also will be leveraging their connections through the Irish Games industry to get warm introductions to potential international customers.
Their sales strategy is to engage potential early customers with a paid trial that will be cloud hosted. Integration and activation will take 2-4 weeks. Upon successful completion, the customer moves into commercial negotiations where CONKER offers the solution as an enterprise sale calculated against the number of total and paying players in the game.
Opportunity: CONKER is initially targeting Tier 1 game developers and publishers that produce free-to-play games. The global games market is worth over $57Bn in 2011 growing to $82Bn in 2017 and the total addressable market for their first product is worth $15Bn in 2012 and growing to $35Bn in 2017.