|Venture Round, 11/06 |
Morgan Keegan Ventures
Massey Burch Capital Corporation
Conclusive Marketing, Inc. provides integrated data management, data intelligence, and data delivery solutions to sales and marketing departments in companies. It develops trigger and analytic based marketing solutions that can automate data-driven marketing communications for clients. The companyâ€™s data management services include database consulting, data consolidation, data storage, digital asset management, and data quality management; and data intelligence services include customer profiling and modeling, customer data enhancement, customer scoring, event driven marketing, prospect analysis and identification, lead generation, data mining, market analysis, trade area analysis, distribution channel analysis and reconciliation, and performance tracking and ROI analysis. Its data delivery services include ad building technology, direct mail production and fulfillment, online list rentals, email campaigns, mobile messaging, personalized URLs, and telephone triggers. In addition, the company offers Internet list cleaning services, direct marketing services, address standardizations, and telephone/area code updates. It serves automotive, finance, banking, franchise, agriculture, healthcare, pharmaceuticals, retail, manufacturing, travel, and leisure sectors. The company was founded as Mailnet Services, Inc. in 1997 and changed its name to Conclusive Marketing, Inc. in May 2007. Conclusive Marketing is headquartered in Franklin, Tennessee with additional offices in Nashville, Tennessee; Charlotte, North Carolina; and Austin, Texas. It also has sales and support services in Atlanta, Georgia; Chicago, Illinois; Denver, Colorado; Dallas, Texas; and New York, New York.