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General Information

Websitecollectivebias.com
Blogblog.collectivebi...
Twitter@collectivebias
CategorySocial Networking
Phone479-268-3232
Emailinfo@collectivebi...
Employees81
Founded5/2009
DescriptionSocial Shopper Media Company

Offices

Headquarters
201 S. Main Street
Bentonville, AR, 72712
USA

People

CEO and President
Chief Technology Officer
VP of Strategy
VP Community Relations
VP Client Services
SVP of Business Development
SVP Strategy
Director of Operations
Show All People

Funding

TOTAL $11M
FUNDING TOTAL $11M
Angel, 1/2009
Ken Barnett
$400k
Angel, 1/2009
$100k
Series A, 4/2013
Updata Partners
$10.5M

Tags

Collective Bias

Collective Bias® is a publisher of high-quality, user-generated content that creates conversational relevance for brands at scale. Our content has the power to influence and drive sales.

Through Social Fabric®, Collective Bias connects shoppers with the brands and retailers shoppers use in their daily lives to drive conversations on a wide variety of social media platforms. Their stories build consumer engagement and brand loyalty, ultimately leading to sales conversion. We call this the Path to Influence℠.

Social Fabric is a private and proprietary community of social shopper influencers with a reach that delivers daily engaged impressions across the social universe. Brand Advocates within Social Fabric create content in a storytelling fashion, weaving their shopping experience and product usage into a creative, compelling and engaging story. These stories are then shared across their social platforms including Facebook, Twitter, Pinterest, Instagram, Google+, etc.

Our syndication engine takes the content generated by Social Fabric members and syndicates it through relevant media verticals in the social space creating an additional layer of amplification.

Our Social Shopper Media produces significant results including increased Search Engine Optimization, online share of voice and engaged impressions and reach that drive brand awareness, loyalty and ultimately sales conversion.

Recent Milestones

Videos

Above:

Power to Influence

Added: 11/12/12
Above:

How Collective Bias Harnesses the Power of Social Shoppers

Added: 3/18/13

Screenshots

Sources

  1. Citation Needed [add]
  2. Citation Needed [add]
  3. Collective Bias Raises $10.5M Series A To Push Its Shopping Blogger-Powered Social Marketing Model Internationally (techcrunch.com) [edit]
  4. Forbes (forbes.com) [edit]
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Last Edited 3/17/14

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