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Collective Bias

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Collective Bias® is a social shopper media company that drives retail sales through the coordinated creation of social media stories. Through Social Fabric®, Collective Bias connects shoppers with the brands and retailers shoppers use in their daily lives to drive conversations on a wide variety of social media platforms. Their stories build consumer engagement and brand loyalty, ultimately leading to sales conversion.

Social Fabric® is a private and proprietary community of social influencers has a reach of over 40MM that delivers daily engaged impressions across the social media universe. Brand Advocates within Social Fabric create content in a storytelling fashion, weaving their shopping experience and product usage into a creative, compelling and engaging story. They take their stories and share them across various social platforms including Facebook, Twitter and Pinterest.

cbSocially, a services division of Collective Bias, takes the content generated by Social Fabric members and syndicates it through relevant media verticals in the social space. cbSocially’s monthly reach exceeds over 100MM.

With consumer-generated content and amplified online syndication, Collective Bias’ media programs produce significant results including Search Engine Optimization results that last, an increase in online share of voice compared to competitors and engaged impressions and reach that drive brand awareness, loyalty and ultimately sales conversion.

Recent Milestones

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• 
  Collective Bias received $10.5M in Series A funding. (4/2/13)
  Posted 4/2/13 at 6:23pm via techcrunch.com
• 
  Collective Bias — Forbes America's Most Promising Companies (2/6/13)
  Posted 3/19/13 at 6:26am via forbes.com
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  Collective Bias added Mailena Urso as Director of Marketing and Communications. (7/1/12)
  Posted 7/26/12 at 7:30am
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  Collective Bias received $400k in Angel funding. (1/1/09)
  Posted 3/18/13 at 9:48am
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  Collective Bias received $100k in Angel funding. (1/1/09)
  Posted 3/18/13 at 9:49am
• 
  Collective Bias added Courtney Velasquez as VP Community Relations.
  Posted 9/15/11 at 8:23am
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  Collective Bias added Mary Tarczynski as Chief Shopper Marketing Officer.
  Posted 11/11/12 at 7:38pm
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  Collective Bias added Matt Garcia as VP Client Services.
  Posted 7/26/12 at 7:30am
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  Collective Bias added Jon LeMire as SVP of Business Development.
  Posted 7/26/12 at 7:30am
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  Collective Bias added Casey Peteresen as Director of Analytics.
  Posted 7/26/12 at 7:30am
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  Collective Bias added Holly Pavlika as SVP Strategy.
  Posted 3/18/13 at 9:41am
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  Collective Bias added Ted Rubin as Chief Social Marketing Officer.
  Posted 5/16/12 at 6:10am
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  Collective Bias added Greg Blahut as Chief Technology Officer.
  Posted 3/18/13 at 9:38am
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  Collective Bias added Monica Johnson as Director of Operations.
  Posted 9/15/11 at 8:23am
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  Collective Bias added Jay Thornton as VP - Technology & Design.
  Posted 9/15/11 at 8:23am
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  Collective Bias added Matt Lawrence as CFO.
  Posted 9/15/11 at 8:23am

Videos

Screenshots

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Sources

1. Citation Needed [add]
2. Citation Needed [add]
3. Collective Bias Raises $10.5M Series A To Push Its Shopping Blogger-Powered Social Marketing Model Internationally (techcrunch.com) [edit]
Forbes (forbes.com) [edit]