|Description||SaaS-based Prescriptive Intelligence|
Ben Franklin Technology Partners of Southeastern Pennsylvania
ColdLight makes smart software. Its flagship product Neuronâ„¢ is a new breed of intelligent software capable of scouring vast volumes of data, making strategic recommendations and actually learning from success and failure. Neuron prescribes specific, tactical recommendations to help you get ahead and stay ahead of your competition. ColdLight calls this Prescriptive Intelligence.â„¢
For example, a major consumer goods company is suffering from loss of market share due to increased competition and challenging economic conditions. Neuron observes a major shift in consumer purchasing habits in specific areas of the country for its line of health & beauty products during a slumping economic cycle. Fusing together internal product sales and pricing data with external data sources such as demographic information, financial news, competitor data, and market pricing indices, Neuron automatically recommends optimal locations for pricing discounts/incentives in precise regions of the country to optimize movement of inventory while maximizing profitability.
Neuronâ€™s power extends beyond Consumer Goods into other key target markets, including manufacturing, supply chain/logistics, and life sciences. World-class companies including Fortune 100 enterprises are beating the competition with the power of ColdLightâ€™s smart software.