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Closed Date2012
Closed URLcognection.com

General Information

Websitecognection.com
Twitter@cognectioninc
CategoryeCommerce
Employees4
Founded12/2010
DescriptionOnline retail optimization

Offices

New York Offices
989 Avenue of the Americas
Floor 3
New York City, NY, 10018
USA

People

Founder & CEO
Chief Operating Officer
Chief Technology Officer

Funding

TOTAL $25k
FUNDING TOTAL $25k
Seed, 4/2011
DreamIt Ventures
$25k

Tags

Cognection Closed down on 2012

Cognection

Cognection has commercialized decades of research in consumer psychology and behavioral economics, similar to Dan Ariely’s work in the book Predictably Irrational, to generate a new type of product recommendation that makes the online retail experience meaningful for consumers by ending frustration, and more profitable for retailers. Our product recommendations combine the most important product attributes with implicit user preference data to enhance the customer experience with easier choice justification. Our logic reads: “Given what we know about your preferences, here are the best products for you. Now let’s get you there faster and construct product comparisons that make those products even more attractive.” We identify, quantify, and fix human irrationality to nudge consumers to direct customers through the conversion funnel in a manner optimized for better choices that end frustration in e-commerce.

Recent Milestones

Videos

Screenshots

Sources

  1. DreamIt Ventures Announces Its First Batch Of NYC Startups (techcrunch.com) [edit]
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Last Edited 3/7/14

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