|Description||Online retail optimization|
|Seed, 4/2011 |
Cognection has commercialized decades of research in consumer psychology and behavioral economics, similar to Dan Ariely’s work in the book Predictably Irrational, to generate a new type of product recommendation that makes the online retail experience meaningful for consumers by ending frustration, and more profitable for retailers. Our product recommendations combine the most important product attributes with implicit user preference data to enhance the customer experience with easier choice justification. Our logic reads: “Given what we know about your preferences, here are the best products for you. Now let’s get you there faster and construct product comparisons that make those products even more attractive.” We identify, quantify, and fix human irrationality to nudge consumers to direct customers through the conversion funnel in a manner optimized for better choices that end frustration in e-commerce.