With an overall reach of 100 million marketable premium video views per month, clipkit (www.clipkit.de) is one of the largest and fastest growing independent online video marketers in Germany. Through their video syndication system as well as their own video player technology, the Berlin-based company brings together advertisers, publishers, and content owners. Advertisers get a high reach, either directly in target-group oriented video channels like MyVideo.de or via video embedding on other websites. Also, they can enhance the relevance of their ad messages through precise content targeting and many more targeting options. Thanks to the integrated syndication system, video producers can distribute their clips to high-quality partner websites and monetize their content via relevant ad campaigns. Through clipkit’s video cooperation with Germany’s largest publisher network AdScale alone, content owners can reach 4,000 websites. Publishers can increase the informational and entertainment value of their websites by adding video content. Without the risk to pay streaming fees, websites, smartphone or tablet applications can be easily monetized. Free of charge, they only need to choose video content out of clipkit’s video library, which currently comprises more than 50,000 clips from producers like AFP or Sony, or they use the automated, context-sensitive video distribution service. Integration into social networks or blogs is also offered.