|Acquired by||ATG (Art Technology Group)|
|Description||Ecommerce Recommendation Engine|
|Series A, 9/2005 |
Alliance of Angels
|Seed, 1/2006 |
National Science Foundation
|Angel, 8/2006 ||$1.4M|
|Angel, 12/2007 ||$500k|
Cleverset was started by statistics expert Bruce D’Ambrosio, professor emeritus at Oregon State University. He got a grant from the National Science Foundation to track the behavior of satellites. He later hired CEO, Todd Humphrey, to help turn the project into a business.
CleverSet offers discovery and recommendation engines to e-commerce sites. They differ from other recommendation services by using a statistical approach to making product matches. The Seattle-based startup competes with the likes of Aggregate Knowledge, Criteo, MyStrands, and ChoiceStream.
CleverSet powers several high profile websites including Sephora’s, Wine Enthusiast, and part of Overstock.