| Acquired by | Experian |
| Price | £85M |
| Date | 1/06 |
ClarityBlue designs, builds and manages marketing databases for large companies with millions of customers. These customers can undertake multiple transactions with the companies often on a daily basis and through different channels. ClarityBlue helps its clients to make better-informed decisions more quickly about how to target and acquire new customers and retain existing customers. It works for financial services providers, entertainment companies, mobile phone operators and Internet Service Providers.
