|Description||Gas Station For The Electric Generation|
CityVolt is a network operator for battery exchange stations used by electric two-wheelers. We’re based in Taipei (Taiwan) where we work with local OEMs to develop the gas stations of tomorrow. We target the upcoming tidal wave of electric two-wheelers (465 millions to be sold worldwide between 2010 and 2016 according to market research)
Here is more about CityVolt in a Q&A format:
What are the main functions and applications of your technology? We work on developing a network of battery exchange stations for electric scooters where we act as a network operator. The stations play the same role as gas stations do with gas scooters. Users ride for a while, and when they need to refill stop by a station where they swap their depleted batteries with a pair of fresh one. This gives them an autonomy of 60 to 100km. We also leverage our batteries to use them in two additional non-transportation related business unit. One of them being what we call the “intelligent dashboard” which is an LCD screen replacing the dashboard and running from hardware contained in the battery to provide media-rich connected services.
Who are the final users of your technology?
Primarily it’s the public at large: People who ride electric scooters, electric bicycle, electric motorcycle…
What quantified benefits do you provide to such final users?
Clean transportation at below market price. We essentially give scooters away for free when users sign a two years contract. We also provide them with GPS services on their scooter’s dashboard.
What are the main advantages of your technology compared to existing ones in the same application scope? The existing technology is the internal combustion engine. Our technology is cleaner, quieter, cheaper, and can be powered with a large range of power sources. If we consider the existing technology as electric vehicles with integrated batteries, our technology is cheaper to purchase, faster to recharge, has a virtually infinite range, and bring extra services to end users.
What’s your specific market target? Currently our market at large is the 14.8 millions scooters that are registered in Taiwan. More specifically we target the large majority of scooters that are used exclusively within a city where a network like ours make sense.
Who are your primary target customers? Target customers are young, 58% male, use their scooter around 15km a day or less (national average in TW), and have purchased a gas scooter with a engine that is 125cc or less in size.
Who are you direct competitors? (Please mention the strongest of them) Isuda: An electric scooter manufacturer that wants to branch out in operating battery exchange stations
Who are you indirect competitors? Kymco, SYM, and the gas stations chains (CPC…)
What’s your differentiation strategy towards your competition? With direct competitor: Performance and service, with an emphasis on scale so as to develop higher quality product. With indirect competitor: Purchase price, cost of ownership, and agreement, with extra services provided on the dashboard.