ChoiceVendor provides real-world ratings and reviews of business-to-business service providers in more than 70 categories across the United States.
The company is based in San Francisco and was founded by chief executive officer Yan-David Erlich and vice president of engineering Rama Ranganath.
Prior to founding ChoiceVendor, Yan-David was an entrepreneur in residence at Battery Ventures and the founder and CEO of Mogad/Social.IM which was acquired by iSkoot in 2008.
Previously, he also held software engineering and product management roles at Microsoft and Google.
Rama was at Google before founding ChoiceVendor where he was an early engineer on the AdSense team and eventually managed several teams including the Google Ad Manager team.
Prior to that, Rama worked at Microsoft.