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General Information
DescriptionTech-focused social-selling jewelry.



Founder / CEO
SVP, Operations
Board Member
Board Member
Director, Operations
Director, Business Development
Director, Branding
Director, Customer Care


Service Providers


Chloe & Isabel

Chloe + Isabel is an innovative social commerce jewelry company that empowers and connects women through their own social selling experience.

Launched in 2011, Chloe + Isabel is disrupting the traditional direct sales model to provide an entrepreneurial opportunity. Chloe + Isabel has developed a platform that powers a seller’s personal e-commerce experience. Users who sign up as Merchandisers receive a customized digital workplace to create their boutique shopping experience, and earn commission from every sale. Merchandisers may participate in streaming video training, are able to curate personal collections of Chloe + Isabel jewelry on their online boutiques, and receive real-time trends, insights and recommendations to help support their businesses.

Chloe + Isabel founder and CEO Chantel Waterbury has over 14 years of expert experience developing jewelry for major retailers in the United States, including Target Corp, Macy’s, Gap Inc, LVMH and Kenneth Cole. Waterbury, who supported herself through college by direct-selling, says she made the jump from working for multi-billion dollar retailers to launching a startup so she could empower the next generation of women.

In November 2011, Chloe + Isabel raised a $8.5 million Series A round of funding, led by General Catalyst Partners. Lead investors from the company’s seed financing, including First Round Capital, also participated in this round.

In January 2011, Chloe + Isabel raised $3.25 million in a seed round led by First Round Capital, Floodgate Fund, and angel investors including SV Angel Ron Conway, Founder Collective’s Caterina Fake, Felicis Ventures’ Aydin Senkut, The Consigliere’s Mike Duda, Red Swan Ventures’ Andy Dunn, Forerunner Ventures’ Kirsten Green, and Ashton Kutcher.

Recent Milestones



Introducing Chloe + Isabel

Added: 2/5/12


Chloe & Isabel screenshot
Above: Website Nov 2011
Uploaded: 11/23/11


  1. New York Startups Shapeways, Chloe + Isabel, and Rake in Cash ( [edit]
  2. Chloe + Isabel Raises $8.5 Million To Turn Its Users Into Its Salespeople ( [edit]
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