ChipIn started in 2005 as an online fundraising service, then also became a widget maker for other businesses, then after struggling, found small hits with Facebook applications Vampires vs. Werewolves and Pirates vs. Ninjas.
The company has now sold off its tiny empire of Facebook applications to Buddy Media (of Facebook virtual currency Acebucks fame) in order to focus on its core business of creating, tracking, and managing widgets for others.