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General Information


Palo Alto, USA
2225 E. Bayshore Rd.
Suite 200
Palo Alto, CA, 94303





Cerado is the provider of the Haystack social networking platform. Cerado Ventana connects multiple social networks, web sites, and mobile web services. It is a web-based service that connects people, information and commerce via an interface that is optimized for the iPhone.

View a chartthat TechCrunch compiled in Summer 2007 that compares this company’s social networking product to others.

Recent Milestones




Law Projects Center UN NGO
Launch DateJuly 24, 2007
Closed DateJuly, 2009
Tags wiki

Haystack, a Cerado product, is a social networking utility that is even more stripped down than CrowdVine. Networks (or “haystacks”) built on this platform are very simple, both visually and functionally. The main features consist only of profiles and group blogging.

Haystacks are so plain because their intention is fundamentally different from those of most social networks. While we generally think of social networks as ways for people to interact with one another within a network, haystacks are more outwardly focused as they are meant to provide visitors with detailed information about people in a particular organization. According to Christopher Carfi of Cerado, the initial idea for Haystack was to enable organizations, and particularly businesses, to present interactive information about externally-facing individuals (such as those in sales and support).

Like CrowdVine, Haystack makes good use of tagging as a way to find people according to criteria. Members across all hosted haystacks can search for each other by the tags they have assigned to themselves, and there is even a handy Google Maps integration that shows you where the people in your search results are located across the globe.

Recognizing that the default haystack layout may cramp some people’s styles, Cerado provides an API that can be used by developers to take advantage of the haystack data structure and create applications on one’s own sites.

Cerado screenshot
Uploaded: 8/17/10

Launch DateMarch 11, 2008
Tags iphone, nokia, n95, n82, socialnetwork, cerado, mobile, socialnetworking, social-network, social-networking, associations

Cerado Ventana provides iPhone-optimized Social Networking for Businesses and Associations.

Ventana is available immediately and provides mobile access to news, shopping/registration, FAQ answers and, most interestingly, a business social networking component that lets members of a group link to any online profiles/identities they have (e.g. Facebook profile, LinkedIn profile, Twitter stream, etc.).

Cerado screenshot
Above: Cerado Ventana - Supernova by christophercarfi, on Flickr
Uploaded: 6/11/08
Cerado screenshot
Above: Cerado Ventana - Supernova by christophercarfi, on Flickr
Uploaded: 6/11/08

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