|Description||Powering Modern Media|
|Series A, 12/2010 ||$22.5M|
Centro, formed in 2001, is headquartered in Chicago, Illinois. Centro develops smart media management software to help advertisers streamline and scale digital campaigns. With a unified, holistic platform, marketers can access 100% of all digital inventory, across all channels and devices. With proprietary insights into historical pricing, publisher and channel effectiveness, Centro helps brands plan and execute across all digital inventory sources. The company handles all the minute aspects of digital media campaigns so you can focus on the big stuff.
|Tags||centro, media-logistics, advertising, services|
Centro Managed Services is the proven choice for modern media services and solutions. Centro partners with advertising agencies to improve campaign performance and the productivity of digital media teams to better manage costs, and maximize profitability. These services streamline the complex and labor-intensive media logistics process, from planning, rate negotiation, buying and trafficking to reporting, optimization and billing reconciliation.
|Launch Date||March 10, 2013|
|Tags||planner, centro, media-logistics, advertising-software, advertising, campaigns|
Centro Planner is the industry’s first digital media software built by planners for planners. It automates, documents and consolidates every step of the digital media buying process. By streamlining and simplifying repetitive, manual tasks, planners can now execute campaigns faster so they can invest more time on high value, client-facing output like campaign strategy and analytics.
|Tags||brand-exchange, publishers, advertising, media-logistics, centro|
Centro believes great brands deserve great content. To that end, it has developed an invitation-only exchange to connect brand advertisers with a unique group of premium publishers.
Every advertiser and publisher invited to the Centro Brand Exchange is carefully vetted to ensure the quality of the messaging and content. Centro’s exchange is a brand-enhancing environment that provides access to an exclusive group of respected publishers. Brands can be confident that they’re appearing next to premium content and reaching their most valued customers. The Centro exchange is IAB Certified, which assures brand safety to advertisers. When buying or selling on the exchange, companies can be confident that partners are of the highest caliber.