CBuy makes it easy for consumers to buy fashion styles worn by celebrities on and off screen. The company’s service not only focuses on providing consumers an engaging way to buy exactly what celebrities are wearing, but also similar and related products. CBuy’s focus is on making it possible to buy fashion seen on TV while viewers are watching their favorite shows.
On one hand, CBuy provides a fun and easy way for consumers to discover and buy the latest fashion trends. On the other hand, the company is maximizing the value of intentional and even incidental placements for brands, which helps solder the value chain between consumer, brand, and placement.