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Causes

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Causes, launched in May 2007, applies viral principles to altruism and social causes. The company was founded by Sean Parker and Joe Green and is designed to help passionate supporters of causes—charities, religions, political parties and candidates, etc.—organize online movements to raise awareness, advocate and fundraise.

Whenever someone creates a cause or joins one, it shows up in their news feed for their friends to see. Information about the cause is also included in the profile itself, including total amount raised by that user and new users recruited.

There’s a multi-level marketing approach, too. Any money donated by other users you’ve recruited is also included in your “money raised” total. Gaining status by recruiting members and getting donations is an incentive for users to not only join a cause that they feel strongly about, but encourages them to participate on an ongoing basis.

In its first year, Causes registered 12 million users who had supported 80,000 non-profit causes worldwide. And $2.5 million had been raised for 19,445 different 501(c)(3) charitable organizations. Today, Causes boasts over 175 million installed users, 600,000 causes, $45 million raised for charity and over 1 billion individual actions taken through the platform.

The company that delivers Causes is called Philotic, Inc., and is run day-to-day by President, Matt Mahan.

Recent Milestones

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  Causes acquired Votizen. (1/10/13)
  Posted 1/10/13 at 9:26am via techcrunch.com
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  Causes added Matt Wilson as Vice President, Impact Partnerships. (1/1/13)
  Posted 5/7/13 at 3:00pm
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  Causes added Justin Michael as Account Executive. (8/28/12)
  Posted 8/21/12 at 6:05am
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  Causes added Thomson Nguyen as Data Scientist. (1/1/12)
  Posted 7/21/12 at 2:28pm
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  Causes received $9M in Series C funding. (10/18/10)
  Posted 10/18/10 at 5:41pm via techcrunch.com
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  Causes added Scott Baker as VP Operations. (6/14/10)
  Posted 10/6/10 at 4:05pm
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  Causes added Matt Mahan as President. (6/21/08)
  Posted 7/21/08 at 9:16am
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  Causes received $5M in Series B funding. (3/1/08)
  Posted 6/15/08 at 11:50am via paidcontent.org
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  Causes added Jimmy Kittiyachavalit as VP Engineering. (6/1/07)
  Posted 7/25/11 at 1:46pm
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  Causes added Christopher Chan as VP Product. (6/1/07)
  Posted 7/25/11 at 1:46pm
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  Causes added Blake Commagere as Engineer. (3/1/07)
  Posted 7/16/12 at 12:24pm
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  Causes received $2.35M in Series A funding. (1/1/07)
  Posted 5/14/08 at 11:04pm via venturebeat.com
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  Causes added Matthew Slutsky as Consultant. (1/1/07)
  Posted 5/10/13 at 12:09am
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  Causes added Sean Parker as Co-Founder.
  Posted 12/22/07 at 5:11am
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  Causes added Joe Green as Co-Founder .
  Posted 12/22/07 at 5:11am
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  Causes added Joey Liaw as Software Engineer.
  Posted 9/15/10 at 9:33am

Videos

Screenshots

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Products

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Facebook Causes App

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Website	apps.facebook.com/causes
Stage	Live
Launch Date	May, 2007
Tags	charity, philanthropy

Above: Facebook Causes App Screenshot -- #1
Uploaded: 2/5/08

MySpace Causes App

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Traffic Analytics

Quantcast

Compete

Sources

1. Causes Acquires Votizen To Democratize Democracy (techcrunch.com) [edit]
2. Project Agape, formerly known as Philotic, raises $2.35M, for good causes (venturebeat.com) [edit]
3. Project Agape Raises $5 Million Second Round For Online Social Activism (paidcontent.org) [edit]
4. Causes Raises Another $9 Million To Help Spread Philanthropy Online (techcrunch.com) [edit]