|Series A, 1/07 |
|Series B, 3/08 |
|Series C, 10/10 |
New Enterprise Associates
Causes, launched in May 2007, applies viral principles to altruism and social causes. The company was founded by Sean Parker and Joe Green and is designed to help passionate supporters of causes—charities, religions, political parties and candidates, etc.—organize online movements to raise awareness, advocate and fundraise.
Whenever someone creates a cause or joins one, it shows up in their news feed for their friends to see. Information about the cause is also included in the profile itself, including total amount raised by that user and new users recruited.
There’s a multi-level marketing approach, too. Any money donated by other users you’ve recruited is also included in your “money raised” total. Gaining status by recruiting members and getting donations is an incentive for users to not only join a cause that they feel strongly about, but encourages them to participate on an ongoing basis.
In its first year, Causes registered 12 million users who had supported 80,000 non-profit causes worldwide. And $2.5 million had been raised for 19,445 different 501(c)(3) charitable organizations. Today, Causes boasts over 175 million installed users, 600,000 causes, $45 million raised for charity and over 1 billion individual actions taken through the platform.
The company that delivers Causes is called Philotic, Inc., and is run day-to-day by President, Matt Mahan.
|Launch Date||May, 2007|
|Launch Date||March 13, 2008|
|Closed Date||November 6, 2009|
|Tags||non-profit, giving, philanthropy, charity, social|