|Description||Precision Brand Marketing|
Catalina is the global leader in precision marketing, providing brand manufacturers, retailers, and health providers worldwide with consumer-driven solutions that efficiently meet their objectives for growth, profitability, and deeper, more productive consumer relationships. We understand and influence the preferences, purchases, and behavior of consumers around the world through multiple channels of insight and engagement, from our in-store shopper media networks and in-pharmacy Catalina Health Consumer network to new digital media channels that reach consumers wherever they are.
Since 1983, Catalina has been committed to helping manufacturing and retail brands deliver unprecedented performance and healthier outcomes. Our proprietary in- and out-of-store marketing platforms enable the delivery of the right message to the right audience in the right environment so clients can successfully build their brands for less.
Only Catalina sees the evolving purchase histories of more than 75 percent of U.S. shoppers and 130 million health consumers. We use this precise transaction-level insight to help clients develop customized, measurable campaigns to acquire, maximize, and retain their most valuable consumers, or to incite healthier patient behavior.
Catalina reaches consumers through multiple delivery channels. Our in-store network consists of 50,000 food, drug, and mass merchant locations worldwide. In the United States, Catalina is installed in more than 26,000 locations. In addition, Catalina’s CouponNetwork.com is one of the world’s largest consumer couponing sites.
Catalina is based in St. Petersburg, Florida, with operations in the U.S., Europe, and Japan.