| Website | catalinamarketing... |
| Category | Advertising |
| Employees | |
| Description | Behavior-based marketing |
| E-Centives, 4/10 |
Catalina Marketing offers behavior-based marketing software, providing brand manufacturers, retailers and healthcare providers with consumer driven marketing solutions to meet growth objectives.
Catalina accesses consumers’ actual purchasing behavior to understand their preferences and more effectively communicate in-store via incentives, advertisements, loyalty programs, sampling and more. High-impact promotions and advertisements are hand-delivered to consumers at the point of sale via a full-color printer. Catalina Health Resource communications are triggered based on patients’ Rx purchase behavior (NDC scan) and delivered at the pharmacy via high-speed printers.
