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General Information

Websitecaring.com
Blogcaring.com/blogs
Twitter@Caring
CategoryHealth/Fitness
Employees
Founded2007

Offices

San Mateo, USA
2600 S El Camino Real
Suite 300
San Mateo, CA, 94403
USA

People

Co-Founder and CEO
Co-Founder and CIO
Co-Founder and Editor-in-Chief
Vice President of Sales
VP of Content
Vice President of Finance and Administration
Board Member
Executive Vice President and General Manager, Performance Marketing
Show All People

Acquisitions

Gilbert Guide, 10/2009

Funding

TOTAL $23.5M
FUNDING TOTAL $23.5M
Series A, 9/2007
DCM
Split Rock Partners
$6M
Series B, 11/2009
Shasta Ventures
DCM
Split Rock Partners
$10M
Series B, 5/2010
Intel Capital
$4M
Series B, 5/2013
$3.52M

Tags

Caring.com

Founded in 2007, Caring.com is a leading online destination for people seeking information and support as they care for aging parents, spouses, and other loved ones. Their mission: to help family caregivers make better decisions, save time and money, and feel less alone – and less stressed – as they face the many challenges of caregiving.

More than 40 million people in the United States care for someone over age 50, yet most have little preparation or experience when they begin their caregiving journey. To make that journey a little easier, Caring.com provides original articles, helpful tools, advice from more than 50 leading experts, a comprehensive directory of caregiving services, and the collective wisdom of an involved community. Their seasoned executive team, editors, and technical staff have decades of experience producing award-winning health and family media, and nearly all have first-hand experience as caregivers.

Caring.com has a similar model to BabyCenter. Two of the founders, Jim Scott and Steve Fram, spent eight years at BabyCenter.

Caring.com seems to offer more specific and tailored information in an age-related context than the Eons social network for those over 50.

Caring.com launched the “50+ Club” in April 2010 to provide weekly discounts at 50% off to people over 50 years old, a la Groupon. The 50+ Club is promoted primarily via email newsletter and Facebook. The newsletter and weekly product can be accessed here.

Recent Milestones

Videos

Above:

Caring.com Steps & Stages

Added: 3/13/12

Screenshots

Caring.com screenshot
Above: Caring.com Homepage
Uploaded: 10/7/10
Caring.com screenshot
Above: Caring.com Steps & Stages
Uploaded: 10/7/10
Caring.com screenshot
Above: Steps & Stages - Custom Care Guide
Uploaded: 10/7/10

Products

Caring.com

Websitecaring.com
StageLive
Launch Date2007
Tags media, community, senior-living, caregiving, caregivers, eldercare, baby-boomer

Caring.com is the leading online destination for caregivers seeking information and support as they care for aging parents, spouses, and other loved ones. Caring.com offers helpful content, advice from leading experts, a supportive community of caregivers, and a comprehensive Senior Living Directory – which is the web’s #1 source of senior care reviews. Based in San Mateo, California, Caring.com is a private company funded by DCM, Intel Capital, Shasta Ventures, and Split Rock Partners.

Caring.com screenshot
Above: Caring.com Screenshot -- #1
Uploaded: 2/5/08
Caring.com screenshot
Above: Homepage
Uploaded: 3/22/09
Caring.com screenshot
Above: Ask & Answer
Uploaded: 3/22/09

Traffic Analytics

Quantcast

Livegraph

Compete

Caring

Sources

  1. Caring.com Buys Up Senior Provider Directory Gilbert Guide (paidcontent.org) [edit]
  2. splitrock.com [edit]
  3. EarthTimes (earthtimes.org) [edit]
  4. Caring.com Announces $4 Million Investment From Intel Capital (prnewswire.com) [edit]
  5. Caring.com Obtains $3,519,998 Series B Funding Round (xconomy.com) [edit]
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Last Edited 9/19/13

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