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General Information

Websitecaptive-media.co.uk
Twitter@Captive_Media
CategoryAdvertising
Emailenquiries@captive...
Employees10
Founded11/2011
DescriptionInteractive Digital Signage

Offices

Headquarters
37 Holmead Road
London,, Essex SW6 2JD, GBR

People

Director
Director

Funding

TOTAL $1.08M
FUNDING TOTAL $1.08M
Venture Round, 11/2012
Martlet
Mike Ullmann
$700k
Product Crowdfunding, 11/2013
£250k

Tags

Captive Media

Captive Media is a British company. They manufacture and manage an interactive entertainment and digital signage system for installation in washrooms.

The system design is patented. Networked digital video screens are fitted above men’s urinals, and display a blend of engaging visual content and advertising. The units are also interactive, detecting the proximity of a user and switching to an interactive game which a man can operate by directing his ‘stream’ into the bowl below the screen. Infra-red sensors detect the direction of the stream, relaying it to the onboard computer as left/right joystick inputs. At no point does the user need to touch the screen. Early games include slalom skiing, trivia quizzes, colouring in pictures, and Olympic sprint races.

The chief application of the system lies in using the dwell time of a man at a urinal - 55 seconds on average - for an engaging interactive experience. Early marketing applications include campaigns to promote responsible use of alcohol, as well as the promotion of branded products.

The units are ‘retrofitted’ around existing washrooms facilities, requiring only power and internet connections. They are reinforced to an industrial grade, and are completely waterproof and vandal-proof.

The system is currently installed in various bars, clubs, hotels, sports facilities, an airport, shopping malls, and corporate offices in the UK and the EU.

Recent Milestones

Videos

Above:

Captive Media Demo Animation

Added: 10/10/12

Screenshots

Captive Media screenshot
Above: Photo 1
Uploaded: 10/10/12
Captive Media screenshot Captive Media screenshot Captive Media screenshot

Sources

  1. Urinals Paved With Gold: Captive Media Raises $700K For Its Interactive Washroom Tech (techcrunch.com) [edit]
  2. Pissing Money Up A Wall? Captive Media’s Interactive Urinal Gets Crowdfunded (techcrunch.com) [edit]
  3. Hands-Free: Captive Media Unzips $700,000 (thenextweb.com) [edit]
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Last Edited 2/5/14

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