|Description||SaaS Marketing Analytics|
|Seed, 3/10 |
The Difference Engine
|Seed, 3/11 |
Northstar Equity Investors
|Angel, 9/12 ||$500k|
CANDDi (Campaign and Digital Intelligence) is a Newcastle and Manchester based Internet start-up. The company has pioneered a new type of web tracking software called Prospect Analytics: a technology which combines the identity and behaviour of website visitors in order to provide rich profiles of prospects to businesses.
Prospect Analytics tells you who is on your website, not just how many people. Tracking visitors across time and multiple devices becomes simple.
CANDDi’s software allows clients to customise interactions with their web visitors, even if they’re anonymous, based on the browsing history and identity information CANDDi collects on each visitor.
CANDDi lets businesses make the right real-time interactions with prospects for the best results. For example, CANDDi sends customised automated emails via any email system you use to different web visitors fitting specified behaviour or/and identity criteria.
The CANDDi USP is its ability to combine behavioural data with social profile information of online visitors. This provides insight that brings value to firms in so many unique and distinct ways. To name just a few, CANDDi enables clients to: