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Dailybreak

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Dailybreak (formerly CampusLIVE) delivers a new form of content that entertains, educates, and challenges consumers while creating value and driving digital social action for brand advertisers.

Dailybreak offers a unique pay-for-performance model for clients, focusing on the growing Cost-Per-Engagement fee structure. Instead of purchasing banner advertisements that result in paid clicks (CPC) or impressions (CPM), Dailybreak only charges for successful “engagements” with a sponsoring brand.

Clients include McDonalds, Dunkin Donuts, Microsoft, Budweiser, Ernst & Young, and Converse.

Recent Milestones

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• 
  Dailybreak received $5M in Series A funding. (7/1/12)
  Posted 7/9/12 at 5:51am via techcrunch.com
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  Dailybreak — raised $3.14 million in an equity funding (4/26/11)
  Posted 4/26/11 at 5:41am via masshightech.com
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  Dailybreak received $3.1M in Venture Round funding. (4/15/11)
  Posted 4/15/11 at 9:37pm via xconomy.com
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  Dailybreak — close to putting the final ink on at least $1 million in a Series A round with Highland Capital Partners. (2/1/11)
  Posted 2/1/11 at 7:47am via masshightech.com
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  Dailybreak received $410k in Angel funding. (3/1/10)
  Posted 4/1/10 at 1:48pm via boston.com
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  Dailybreak added Jared Stenquist as CTO. (1/1/09)
  Posted 2/5/08 at 2:44pm
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  Dailybreak added Ryan Durkin as COO.
  Posted 7/14/09 at 9:42am
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  Dailybreak added Sasha Grosman as Director of Marketing / Social Media.
  Posted 8/3/09 at 8:39am
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  Dailybreak added Chris Ziomek as Business Development.
  Posted 8/3/09 at 8:40am
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  Dailybreak added Boris Revsin as CEO.
  Posted 6/4/08 at 10:39am
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  Dailybreak added Boris Revsin as EVP, Business Development and Strategy.
  Posted 2/5/08 at 2:44pm
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  Dailybreak added Brian Strunk as Sales Manager.
  Posted 8/3/09 at 8:40am
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  Dailybreak added Mike Miklavic as VP Engineering.
  Posted 8/3/09 at 8:40am
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  Dailybreak added Dan Smith as VP Marketing.
  Posted 1/12/12 at 6:32am
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  Dailybreak added Blair Baldwin as Chief Product Officer.
  Posted 1/12/12 at 6:32am
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  Dailybreak added Josh Ginsberg as VP of Sales.
  Posted 1/12/12 at 6:32am

Videos

Screenshots

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Above: Dailybreak Screenshot -- #1
Uploaded: 1/16/12

Above: Dailybreak Screenshot -- #2
Uploaded: 7/31/12

Products

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CampusLIVE

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Website	campuslive.com
Blog	blog.campuslive.com
Stage	Live
Launch Date	September 9, 2008
Tags	marketing, college, prize, engagement, technology

CampusLIVE connects students and brands through unique and exclusive prizes. CampusLIVE gives students the opportunity to win prizes by participating in challenges, auctions and raffles.

Above: CampusLIVE @ UMass
Uploaded: 8/3/09

Above: CampusLIVE as of 2012
Uploaded: 1/14/12

Above: CampusLIVE as of 2012
Uploaded: 1/14/12

Traffic Analytics

Quantcast

Compete

Sources

1. Amherst-based CampusLive gets angel funding to build start pages for 600 schools (boston.com) [edit]
2. CampusLive Nabs $3M (xconomy.com) [edit]
3. CampusLive Rebrands as Dailybreak, With $5 Million In New Funding And A New CEO (techcrunch.com) [edit]
CampusLIVE's new strategy draws brands, VC interest (masshightech.com) [edit]
CampusLive files for $3M funding (masshightech.com) [edit]