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General Information

Websitedailybreak.com
Blogblog.dailybreak.com
Twitter@DailybreakInc
CategoryConsumer Web
Phone617.451.1790
Emailadvertising@daily...
Employees29
Founded5/08
DescriptionSyndicated Advertising Network

Offices

Boston, USA
100 N. Washington St.
Boston, MA, 02114
USA

People

CEO
CTO
COO
Chief Product Officer
VP Engineering
VP Marketing
VP of Sales
EVP, Business Development and Strategy
Show All People

Former People

Funding

TOTAL $8.51M
FUNDING TOTAL $8.51M
Angel, 3/10
$410k
Venture Round, 4/11
Highland Capital Partners
Charles River Ventures
$3.1M
Series A, 7/12
GSV Capital
Highland Capital Partners
Charles River Ventures
$5M

Tags

Dailybreak

Dailybreak (formerly CampusLIVE) delivers a new form of content that entertains, educates, and challenges consumers while creating value and driving digital social action for brand advertisers.

Dailybreak offers a unique pay-for-performance model for clients, focusing on the growing Cost-Per-Engagement fee structure. Instead of purchasing banner advertisements that result in paid clicks (CPC) or impressions (CPM), Dailybreak only charges for successful “engagements” with a sponsoring brand.

Clients include McDonalds, Dunkin Donuts, Microsoft, Budweiser, Ernst & Young, and Converse.

Recent Milestones

Videos

Screenshots

Dailybreak screenshot
Above: Dailybreak Screenshot -- #1
Uploaded: 1/16/12
Dailybreak screenshot
Above: Dailybreak Screenshot -- #2
Uploaded: 7/31/12

Products

CampusLIVE

Websitecampuslive.com
Blogblog.campuslive.com
StageLive
Launch DateSeptember 9, 2008
Tags marketing, college, prize, engagement, technology

CampusLIVE connects students and brands through unique and exclusive prizes. CampusLIVE gives students the opportunity to win prizes by participating in challenges, auctions and raffles.

Dailybreak screenshot
Above: CampusLIVE @ UMass
Uploaded: 8/3/09
Dailybreak screenshot
Above: CampusLIVE as of 2012
Uploaded: 1/14/12
Dailybreak screenshot
Above: CampusLIVE as of 2012
Uploaded: 1/14/12

Traffic Analytics

Quantcast

Livegraph

Compete

Dailybreak

Sources

  1. Amherst-based CampusLive gets angel funding to build start pages for 600 schools (boston.com) [edit]
  2. CampusLive Nabs $3M (xconomy.com) [edit]
  3. CampusLive Rebrands as Dailybreak, With $5 Million In New Funding And A New CEO (techcrunch.com) [edit]
  4. CampusLIVE's new strategy draws brands, VC interest (masshightech.com) [edit]
    CampusLive files for $3M funding (masshightech.com) [edit]
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Last Edited 5/12/13

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