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General Information

Websitecampuslive.com
Blogblog.campuslive.com
Twitter@campuslive
CategoryConsumer Web
Phone617.451.1790
Email
Employees24
Founded5/08
DescriptionInteractive College Advertising Network

Offices

Boston, USA
100 N. Washington St.
Boston, MA, 02114
USA

People

Former People

Funding

Total$3.51M
Angel, 3/10
$410k
Unattributed, 4/11
Highland Capital Partners
Charles River Ventures
$3.1M

Tags

CampusLIVE

CampusLIVE is a website launched in 2008, that offers students discounts, product trial and chances to win prizes in exchange for participating in brand campaigns. The site runs competitions called “challenges” on a game-like platform. Students who sign up to the site may enter a challenge to win prizes from a sponsoring company. Challenges may consist of something as simple as joining a company’s Facebook page, answer a relevant survey question or upload a photo. Students participating in CampusLIVE challenges become online brand ambassadors. CampusLIVE offers a unique pay-for-performance model for clients, focusing on the growing Cost-Per-Engagement fee structure. Instead of purchasing banner advertisements that result in paid clicks (CPC) or impressions (CPM), CampusLIVE only charges for successful “engagements” with a sponsoring brand. Clients include McDonalds, Dunkin Donuts, Microsoft, Budweiser, Ernst & Young, and Converse.

CampusLIVE was featured in the September issue of BusinessWeek’s 2008’s “Best Entrepreneurs 25 and Under.” The team ranked #3 in the nation. In 2011, CampusLIVE was featured in a Fox Business segment titled “The Next Facebook?”.

As of 2012 the site was active at 1200 college campuses in the United States. In February 2010, CampusLIVE received at least $340,000 in seed funding [3]. In March of 2011, CampusLIVE received $3.1M in financing from Highland Capital Partners and Charles River Ventures.

Milestones

Videos

Screenshots

CampusLIVE screenshot
Above: CampusLIVE Screenshot -- #1
Uploaded: 1/16/12

Products

CampusLIVE

Websitecampuslive.com
Blogblog.campuslive.com
StageLive
Launch DateSeptember 9, 2008
Tags marketing, college, prize, engagement, technology

CampusLIVE connects students and brands through unique and exclusive prizes. CampusLIVE gives students the opportunity to win prizes by participating in challenges, auctions and raffles.

CampusLIVE screenshot
Above: CampusLIVE @ UMass
Uploaded: 8/3/09
CampusLIVE screenshot
Above: CampusLIVE as of 2012
Uploaded: 1/14/12
CampusLIVE screenshot
Above: CampusLIVE as of 2012
Uploaded: 1/14/12

Traffic Analytics

Quantcast

Livegraph

Compete

Campuslive

Sources

  1. Amherst-based CampusLive gets angel funding to build start pages for 600 schools (boston.com) [edit]
  2. CampusLive Nabs $3M (xconomy.com) [edit]
  3. CampusLIVE's new strategy draws brands, VC interest (masshightech.com) [edit]
  4. CampusLive files for $3M funding (masshightech.com) [edit]
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Last Edited 2/1/12

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