|Description||Personal style straight to your door|
|Seed, 8/2012 |
CakeStyle is a virtual personal styling service for women designed to take the hassle out of shopping by shipping a box of handpicked clothing and accessories to members’ doors each season.
After signing up at www.cakestyle.com, each member has a consultation with her stylist so that CakeStyle knows how she needs to dress each day, what pieces she owns, and how she likes her clothes to fit. Then, her stylist hand-selects pieces for her from designers like Elie Tahari, Diane von Furstenberg, Theory and more, creating four to six outfits with accessories. The box is shipped directly to each member’s door and she tries on the outfits at home. Once she has decided which looks to keep, she ships the rest of the pieces back to CakeStyle, paying only for the items she keeps.
All clothing and accessories are priced at retail, with boxes valued at about $2,500 to $3,000 each. Shipping both ways, and the stylists’ services, are free. CakeStyle has no minimum purchase requirement.
CakeStyle also has a style blog where the team posts about trends, style advice, designers, and other fashion-related content.
CakeStyle was founded in August 2011 by Cecelia Myers and Millie Tadewaldt, and launched officially in November of that year. In August 2012, CakeStyle announced that it had raised $1M in seed funding from the Sandbox Advantage Fund.