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Closed Date8/2013
Closed URLcakestyle.com

General Information

Offices

CakeStyle Offices
213 N Racine Ave
Chicago, IL, 60607
USA

People

Co-founder and COO

Funding

TOTAL $1M
FUNDING TOTAL $1M
Seed, 8/2012
Sandbox Industries
$1M

Tags

CakeStyle Closed down on August, 2013

CakeStyle

CakeStyle is a virtual personal styling service for women designed to take the hassle out of shopping by shipping a box of handpicked clothing and accessories to members’ doors each season.

After signing up at www.cakestyle.com, each member has a consultation with her stylist so that CakeStyle knows how she needs to dress each day, what pieces she owns, and how she likes her clothes to fit. Then, her stylist hand-selects pieces for her from designers like Elie Tahari, Diane von Furstenberg, Theory and more, creating four to six outfits with accessories. The box is shipped directly to each member’s door and she tries on the outfits at home. Once she has decided which looks to keep, she ships the rest of the pieces back to CakeStyle, paying only for the items she keeps.

All clothing and accessories are priced at retail, with boxes valued at about $2,500 to $3,000 each. Shipping both ways, and the stylists’ services, are free. CakeStyle has no minimum purchase requirement.

CakeStyle also has a style blog where the team posts about trends, style advice, designers, and other fashion-related content.

CakeStyle was founded in August 2011 by Cecelia Myers and Millie Tadewaldt, and launched officially in November of that year. In August 2012, CakeStyle announced that it had raised $1M in seed funding from the Sandbox Advantage Fund.

Recent Milestones

Videos

Screenshots

CakeStyle screenshot
Above: CakeStyle Homepage
Uploaded: 10/27/12
CakeStyle screenshot
Above: CakeStyle Pricing
Uploaded: 10/27/12
CakeStyle screenshot
Above: CakeStyle Homepage
Uploaded: 2/21/13

Sources

  1. CakeStyle Raises $1M To Bring Handpicked Women’s Fashion To Your Doorstep (techcrunch.com) [edit]
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Last Edited 3/30/14

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