| Website | c3metrics.com |
| Category | Advertising |
| Phone | 617-674-3600 |
| Employees | 7 |
| Founded | 5/08 |
| Description | Attribution Made Simple |
C3 Metrics provides online advertisers, agencies and networks a new analytical decision engine using Full Funnel Attributionâ„¢ vs. last click, to identify previously missed revenue drivers.
Outdated measurement systems only see the very bottom of the consumer purchase funnel (i.e. ‘last click’) confusing Advertisers on where to allocate media dollars and which media sources actually drive revenue.
Almost every online transaction results from multiple Internet ads with multiple ad channels (i.e. the sales funnel). Example: if four Internet ads contribute to a transaction, the last ad gets 100% credit. Yet the three prior ads, which prompted the sale and drove the revenue…get zero credit due to today’s ‘last click’ method of measurement. Frightening.
C3 Metrics provides Full Funnel Attribution™, giving credit to a team of ads, instead of just the ‘last clicked’ ad. C3 calls this team: Originators, Assists, and Converters.
Imagine a $100 purchase. In the outdated world, all $100 (or 100%) of the revenue value would be attributed to the very last clicked ad. But C3 allocates and attributes the value to the ads originating, converting, and assisting the transaction.
C3 then matches the attributed value to each ad with its respective cost, and distills this data into a new metric called ‘Attributed Revenue to Spend Ratio’ (ARSR™), which is used to cut spend with underperformers and increase spend with real performers.
