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C3 Metrics

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C3 Metrics is an award-winning media analytics platform providing products to agencies, brands, publishers, networks and DSPs.

The C3 Metrics proprietary decision engine and AVSR™ metric allows marketers to measure the true value of offline and online media — taking big data and making complex advertising decisions simple.

C3 Metrics also provides DVIZ™, a simple and easily deployed solution to comply with the impending IAB, ANA and 4As standards for a “viewable impression.”

A two+ year case study of C3 Metrics has demonstrated a 75 percent revenue increase with only a 12 percent increase in advertising spend.

Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.

Milestones

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• 
  C3 Metrics added Christine Frank as Interim CFO & Advisor. (1/1/10)
  Posted 2/20/12 at 10:10am
• 
  C3 Metrics added Jeffrey Silverman as Advisor. (2/1/11)
  Posted 2/20/12 at 10:09am
• 
  C3 Metrics added Frank Guzzardo as CRO. (2/1/11)
  Posted 2/10/11 at 4:43pm
• 
  C3 Metrics added Mark Hughes as CEO & Co-Founder.
  Posted 2/10/11 at 4:40pm
• 
  C3 Metrics added Jeff Greenfield as COO & Co-Founder.
  Posted 2/5/11 at 2:45pm

Videos

Screenshots

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Products

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DVIZ - Viewable Impressions

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Full Funnel Attribution

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Sources

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