Bzztrust is a network of verified and trusted businesses. It was designed for mainly small and midsized companies.
Unlike Google and yahoo, businesses are not ranked based on there advertising budget but rather on their Bzztrust score.
One of the cool factors about this company is that the companies verified before they are listed annd the ranked basd on the following:
Listings can also be book marked, and you can recommend listings friends.
It does not cover the net like google but it provide consumers with some since of trust.