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Acquired bydunnhumby
Price$60M
Date5/2011

General Information

Offices

HQ
500 Harrison Avenue
Boston, MA, 02118
USA

People

Founder, CEO
CTO
SVP, Marketing
SVP, Sales
VP, GM of Product and Strategy

Funding

TOTAL $14.5M
FUNDING TOTAL $14.5M
Angel, 1/2004
$750k
Series B, 1/2006
General Catalyst Partners
Flybridge Capital Partners
$13.8M

Competitors

Tags

BzzAgent

BzzAgent is the social marketing division of dunnhumby, the leader in shopper marketing. With access to more than 200 million shoppers in the US, UK and Canada, BzzAgent develops programs that accelerate word of mouth and sales for consumer products.

BzzAgent has executed over 1,000 social marketing programs for major brands including Unliever, Wrigley and L’Oreal. Since the company was founded in 2001, BzzAgent participants have spread word of mouth to over 100 million family and friends.

Recent Milestones

Videos

Above:

BzzAgent overview video

Added: 5/25/12

Screenshots

BzzAgent screenshot
Above: BzzAgent Consumer Site
Uploaded: 5/25/12
BzzAgent screenshot
Above: BzzAgent Client Site
Uploaded: 5/25/12

Sources

  1. Tesco’s Dunnhumby Buys BzzAgent For $60 million (techcrunch.com) [edit]
  2. Citation Needed [add]
  3. Word-of-mouth marketing firm BzzAgent wins second-round funding (boston.bizjournals.com) [edit]
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Last Edited 9/14/13

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