| Acquired by | dunnhumby |
| Price | $60M |
| Date | 5/11 |
| Website | BzzAgent.com |
| Blog | blog.bzzagent.com |
| @bzzagent | |
| Category | Advertising |
| Phone | 617.451.2280 |
| press@bzzagent.com | |
| Employees | 60 |
| Founded | 2001 |
| Description | Social Marketing |
| TOTAL | $14.5M |
| FUNDING TOTAL | $14.5M |
| Angel, 1/04 | $750k |
| Series B, 1/06 General Catalyst Partners Flybridge Capital Partners | $13.8M |
BzzAgent is the social marketing division of dunnhumby, the leader in shopper marketing. With access to more than 200 million shoppers in the US, UK and Canada, BzzAgent develops programs that accelerate word of mouth and sales for consumer products.
BzzAgent has executed over 1,000 social marketing programs for major brands including Unliever, Wrigley and L’Oreal. Since the company was founded in 2001, BzzAgent participants have spread word of mouth to over 100 million family and friends.
BzzAgent overview video
Added: 5/25/12