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BzzAgent

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BzzAgent is the social marketing division of dunnhumby, the leader in shopper marketing. With access to more than 200 million shoppers in the US, UK and Canada, BzzAgent develops programs that accelerate word of mouth and sales for consumer products.

BzzAgent has executed over 1,000 social marketing programs for major brands including Unliever, Wrigley and L’Oreal. Since the company was founded in 2001, BzzAgent participants have spread word of mouth to over 100 million family and friends.

Recent Milestones

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  BzzAgent was acquired by dunnhumby for $60M. (5/23/11)
  Posted 5/23/11 at 3:45am via techcrunch.com
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  BzzAgent added Chip Terry as VP, GM of Product and Strategy. (8/15/10)
  Posted 11/9/10 at 3:29pm
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  BzzAgent added Ben Cesare as SVP, Sales. (8/15/10)
  Posted 11/9/10 at 3:27pm
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  BzzAgent added Malcolm Faulds as SVP, Marketing. (8/15/10)
  Posted 11/9/10 at 3:03pm
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  BzzAgent added John Bigay as SVP Marketing. (9/1/06)
  Posted 1/14/11 at 1:07pm
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  BzzAgent added Joe Chernov as VP of Communications & Associate VP of Marketing. (2/1/06)
  Posted 10/29/10 at 2:28pm
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  BzzAgent received $13.8M in Series B funding. (1/1/06)
  Posted 7/5/09 at 10:39am via bizjournals.com
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  BzzAgent added Erik Dasque as VP of Engineering. (12/1/05)
  Posted 9/3/09 at 6:13am
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  BzzAgent received $750k in Angel funding. (1/1/04)
  Posted 5/22/11 at 12:42pm
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  BzzAgent added David Wagner as COO, CFO.
  Posted 7/5/09 at 10:39am
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  BzzAgent added Kurt Overberg as CTO.
  Posted 7/5/09 at 10:39am
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  BzzAgent added Dave Dugan as President.
  Posted 7/5/09 at 10:39am
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  BzzAgent added Dave Balter as Founder, CEO.
  Posted 7/5/09 at 10:39am
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  BzzAgent added John Simon as Board.
  Posted 7/9/09 at 11:07am
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  BzzAgent added Jeff Bussgang as Director.
  Posted 11/4/10 at 6:24am
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  BzzAgent added Michele H. Pearl as SVP Audience & Product Management.
  Posted 8/10/09 at 9:50am

Videos

Screenshots

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Above: BzzAgent Consumer Site
Uploaded: 5/25/12

Above: BzzAgent Client Site
Uploaded: 5/25/12

Sources

1. Tesco’s Dunnhumby Buys BzzAgent For $60 million (techcrunch.com) [edit]
2. Citation Needed [add]
3. Word-of-mouth marketing firm BzzAgent wins second-round funding (boston.bizjournals.com) [edit]