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ByteLight is the location-based marketing solution for big retail. ByteLight’s location-based marketing solution uses existing lighting infrastructure to pinpoint consumer location with unmatched accuracy. The company’s consumer engagement platform allows retailers to deliver hyper-targeted content to any shopper with a smartphone, based on precisely what aisle—or part of the aisle—they’re currently shopping.

ByteLight’s game changing location-based marketing solution uses retailers’ own lighting infrastructure to deliver custom content to consumers based on their exact location in-store—without the need for batteries or beacons.

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Recent Milestones

  • Check
    ByteLight — ByteLight Named one of the World's Top 10 Most Innovative Companies in Local by Fast Company (2/14/14)
    Posted 4/8/14 at 9:28am via
  • Dollar
    ByteLight received $3M in Series A funding. (10/25/13)
    Posted 10/25/13 at 4:15am via
  • Check
    ByteLight — ByteLight Launches First Pilot of LED Lighting based Indoor Location (1/8/13)
    Posted 2/4/14 at 7:46am via
  • Check
    ByteLight — ByteLight Signs First LED Lighting Partner (12/19/12)
    Posted 2/4/14 at 7:33am via
  • Dollar
    ByteLight received $1.25M in Seed funding. (10/16/12)
    Posted 10/16/12 at 11:25pm via
  • Check
    ByteLight added Dan Ryan as Founder. (5/1/11)
    Posted 7/12/12 at 9:23am
  • Check
    ByteLight added Aaron Ganick as Founder.
    Posted 7/12/12 at 9:23am



The Innovators w/ ByteLight CEO Dan Ryan

Added: 12/9/13


ByteLight screenshot
Above: iPhone Retail Demo
Uploaded: 10/25/13
ByteLight screenshot
Above: iPhone Retail Demo 2
Uploaded: 10/25/13


  1. ByteLight Raises $1.25M in Funding ( [edit]
  2. ByteLight Raises $3M in Series A Funding ( [edit]
  3. ByteLight partners with Solais Lighting to make LED-based positioning a reality ( [edit]
    Startup Targets Shoppers With LED-Based Indoor Navigation System ( [edit]
    The World's Top 10 Most Innovative Companies in Local ( [edit]
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Last Edited 4/8/14

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