Total	$12.1M
Series A, 1/07 Ackerley Partners Adams Capital Management TransCosmos	$9.6M
Series A, 11/07 Adams Capital Management Western Technology Investment Ackerley Partners TransCosmos	$2.5M
Unattributed, 2/09 Walnut Hill Media

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BuzzLogic
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BuzzLogic is a digital media company with a data-driven ad platform built from the ground up to optimize advertising across trusted peer media. We combine our proprietary conversation analytics with audience measurement and intent data from leading third parties, enabling us to maximize performance with multi-faceted targeting and unique contextual insight.

Peer-to-peer media are magnets for engaged audiences: in the last four years, blog readership has grown 300 percent. According to comScore, blogs in aggregate attract 101 million unique U.S. visitors per month. But the hallmark of conversational media isn’t ubiquity; it’s influence. Conversational media touches people at a unique point in the buying cycle. As consumers move down the purchase funnel from awareness about a brand to consideration and preference, conversational media becomes a virtual sounding board: 92% of respondents in a recent study said they had more confidence in information they seek out online on blogs and product review sites than anything coming from a salesclerk or other source. What’s more, 52 percent of respondents who trust blogs for purchase decisions say blogs played a role in the exact moment they decided to move forward with a purchase.

By combining its conversational media focus with its proprietary ad platform, BuzzLogic increases display, rich media and video advertising ROI for brands, helping them reach the engaged audiences looking for products and services.

Milestones
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BuzzLogic received in Unattributed funding. (2/12/09)

Posted 6/19/09 at 7:38am
BuzzLogic acquired Activeweave. (4/08)

Posted 7/8/09 at 3:37pm
BuzzLogic received $2.5M in Series A funding. (11/1/07)

Posted 11/22/07 at 11:26am
BuzzLogic added Courtney Hughes as VP, Strategic Sales. (10/10/07)

Posted 5/13/08 at 3:32pm
BuzzLogic added Valerie Combs as VP, Communications. (4/07)

Posted 10/10/08 at 12:26pm
BuzzLogic received $9.6M in Series A funding. (1/1/07)

Posted 11/22/07 at 11:23am
BuzzLogic added Rob Crumpler as President and Chief Executive Officer. (6/05)

Posted 12/25/07 at 2:13am
BuzzLogic added Todd Parsons as Co-Founder and Chief Media Officer. (6/24/04)

Posted 12/25/07 at 2:13am
BuzzLogic added John Maley as Chief Financial Officer.

Posted 12/25/07 at 2:14am