BuzzLogic

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BuzzLogic is a company that helps enables marketers and publishers to tap into online influence to create and execute effective social media strategies. In essence, BuzzLogic enables its customers to pin-point who is influencing the online dialogue specific to any topic, then either market directly to those influencers, or reach their audiences though targeted advertising.

“Social Media”, the name given to all the thoughts and media the public exchanges online, has boomed over the past couple of years, largely unbeknownst to corporations these conversations sometimes concern. With technology that goes far beyond a mere popularity ranking or a subjective authority evaluation, BuzzLogic identifies passionate brand or product advocates; their customers can then make their next direct marketing initiative or focus group more effective.

The BuzzLogic dashboard is quite clean and simple, allowing customers to directly focus their attention to important matters. Some features include watch-lists to track the shifting influence of bloggers, social maps to visually depict who is linking to who (the “conversational” landscape), and blogger profiles.

Milestones

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• Received in Unattributed funding. (2/12/09)
  Posted 6/19/09 at 7:38am
• Acquired Activeweave. (4/08)
  Posted 7/8/09 at 3:37pm
• Received $2.5M in Series A funding. (11/1/07)
  Posted 11/22/07 at 11:26am
• Received $9.6M in Series A funding. (1/1/07)
  Posted 11/22/07 at 11:23am
• Rob Crumpler, President and Chief Executive Officer added.
  Posted 12/25/07 at 2:13am
• Todd Parsons, Co-Founder and Chief Community Officer added.
  Posted 12/25/07 at 2:13am
• John Maley, Chief Financial Officer added.
  Posted 12/25/07 at 2:14am
• Courtney Hughes, VP, Strategic Sales added.
  Posted 5/13/08 at 3:32pm
• Valerie Combs, VP, Communications added.
  Posted 10/10/08 at 12:26pm

Videos

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Products

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BuzzLogic

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Conversation Ad Targeting & Network

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Traffic Analytics

Quantcast

Compete

Sources

1. Capital Report Index [edit]
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4. Capital Report Index [edit]