|Description||you make it happen|
This is an online shopping portal which uses e-commerce 2.0 to realise the concept of social shopping.
myZingo e-commerce services Pvt Ltd launched its flagship offering www.buytheprice.com this month. Buytheprice is an online B2C shopping portal that is built on research of consumer behavior and cutting edge technology - E Commerce 2.0. This is the first time in India that E-commerce 2.0 has been used in an online shopping portal.
With E-Commerce 2.0, buytheprice plans to introduce a completely new concept of online “social” shopping along with providing a fast, easy and secure shopping experience. The site will provide enhanced value proposition to the consumer and give him more reasons to choose online shopping over physical shopping.
Using E-commerce 2.0, buytheprice can track the demand for a product. The higher the demand for a product, the lesser the price becomes. The advantage of this is that an individual consumer benefits from many others who intend to make the similar purchase. This revolutionary technology would help map the real time demand and supply which can offer better savings for the consumer Another important aspect of buytheprice.com is the use of twitter as one of the customer care channels. Customers can make enquiries and raise tickets by tweeting on @btpcare, which is also a first in India. Currently the website has the 10 best deals that span across categories, where one can be assured of the best price on the product. Later, it would scale up with dedicated 10 deals for each category, as and when the demand is shown by the people. Rather than taking an approach of opening a portal with thousands of SKUs, buytheprice.com prefers to start with fewer but very effective deals and scale up. myZingo is founded by Ranjith Boyanapalli, who formerly headed the eTail SBU at eYantra Industries Ltd and is a name associated with the online retail business in India. He is an alumni of IIM Indore.Tharachand Suryadevara and Jagdish Kothapalle, co-founders of myZingo come with an IT expertise.