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Acquired byAdvertising.com
Date12/2012

General Information

Offices

Palo Alto, USA
395 Page Mill Rd, 3rd Floor
Palo Alto, CA, 94306
USA

People

VP Product Management
Board Of Directors
Board Of Directors
Board of Directors
Board of Directors

Funding

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Buysight

Buysight (previously Permuto) strives to bring the same level of reach, performance and measurability of search engine marketing to the world of display advertising. The company provides effective solutions for both brand and performance advertisers, and has developed an online display advertising network called ShopperConnect™, focused on the $205B+ online e-commerce shopping market.

Permuto, Inc. is founded by veterans of Yahoo!, Doubleclick, Rhythm NewMedia, Apple, Oracle, Microsoft, and Excite@Home.

Permuto is rebranding itself as Buysight.

Recent Milestones

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Buysight screenshot
Above: Buysight
Uploaded: 3/21/12

Traffic Analytics

Compete

Buysight

Sources

  1. AOL’s Advertising.com Group Acquires Retargeting Startup Buysight (techcrunch.com) [edit]
  2. Site Promotion's Permuto Raises A $6M First Round (thealarmclock.com) [edit]
  3. Intent-Based Advertising Network Permuto Raises $10 Million, Rebrands As Buysight (venturewire.com) [edit]
  4. Buysight Completes $8 million Series B Financing (businesswire.com) [edit]
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Last Edited 1/13/14

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