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General Information

Offices

London, GBR
24, Greville Street
London, EC1N 8SS, GBR

People

CEO & founder
COO
Chairman

Funding

TOTAL $4.6M
FUNDING TOTAL $4.6M
Venture Round, 10/2013
Bright Station Ventures
$4.6M

Tags

Buyapowa

Buyapowa is a social-commerce technology business. We believe strongly that social media should be making you money and not costing it. Our platform is now being used by clients such as Tesco, GSK, Sony, Time Warner, and PepsiCo to get their social audiences shopping. Our model is pretty unique and we call it Co-buying. It’s all about allowing the customer to define what’s on offer and for the offer to increase in value as more people participate; smart rewards rather than ‘dumb discounting’. It turns social media into a pretty powerful transactional channel, driving customer acquisition and real customer insight.

Recent Milestones

Videos

Above:

Get Your Social Audience Shopping

Added: 8/22/13
Above:

Introduction to Tesco Co-buying

Added: 8/22/13
Above:

Buyapowa at Google’s CampusEDU

Added: 9/16/13
Above:

Social Retail interviews buyapowa.com’s Founder & CEO, Gideon Lask

Added: 9/27/13

Screenshots

Buyapowa screenshot
Above: Homebase Co-buy homepage
Uploaded: 9/6/13
Buyapowa screenshot
Above: Homebase Co-buy mobile
Uploaded: 9/6/13

Sources

  1. Buyapowa Just Raised $4.6M To Bring Co-Buying Across the Pond (techfaster.com) [edit]
  2. Citation Needed [add]
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Last Edited 10/21/13

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