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General Information


Gothenburg, SWE
Karl Gustavsgatan 1A
Gothenburg, 41125, SWE


CEO and Founder
VP Product
VP Growth
Board Member
Chairman and Founder
Chief Architect


Angel, 5/2009
Seed, 6/2011



Burt is a fully integrated Digital Intelligence Service provider for online media and advertising. The company’s award-winning platform allows publishers and brands to more deeply understand their digital business and monetize their audiences.

They have been featured at Techcrunch50, Plugg, DEMO, Web 2.0, Visualized and AdTech as well as leading ad industry shows such as Eurobest and Cannes Lions. This makes Burt one of the few companies to be spotlighted on major venues for both technology and creative advertising.

Problem solving based solutions are collected in a Burt.Hub, an app suite built on the Burt platform catering publishers and advertisers with apps helping them understand digital media in order to make online advertising an incredible user experience.

The platform is capable of aggregating data streams from mobile, web, tablets and video, connecting this with major premium ad servers, supply-side platforms, CRMs and third party data providers, and translate that information into insights that are actionable.

Burt currently analyze billions of transactions every day on behalf of market-leading media customers among Europe’s top advertisers, agencies and media owners.

Recent Milestones

  • Dollar
    Burt received $3M in Seed funding. (6/30/11)
    Posted 6/30/11 at 5:54pm via
  • Check
    Burt added Carl Nelvig as VP Product. (1/3/11)
    Posted 6/29/11 at 1:45pm
  • Check
    Burt added Åke Brattberg as Design Director. (8/1/10)
    Posted 11/10/10 at 5:54am
  • Check
    Burt added Jakob Mattsson as VP Engineering. (6/1/10)
    Posted 6/29/11 at 1:45pm
  • Check
    Burt — Launched Rich for Free (12/1/09)
    Posted 2/21/10 at 10:23am
  • Check
    Burt — Presenting Rich at DEMO (9/23/09)
    Posted 9/21/09 at 5:06pm
  • Check
    Burt — Awarded a Cannes Cyberlion (6/23/09)
    Posted 9/21/09 at 5:06pm
  • Dollar
    Burt received $500k in Angel funding. (5/1/09)
    Posted 9/21/09 at 4:51pm
  • Check
    Burt — Presented Burt at Plugg (3/11/09)
    Posted 9/22/09 at 6:57pm
  • Check
    Burt — Showing a prototype of Copybox at Techcrunch50 (9/17/08)
    Posted 9/21/09 at 5:01pm
  • Check
    Burt added Gustav von Sydow as CEO and Founder.
    Posted 8/26/08 at 4:39pm
  • Check
    Burt added Gustav Martner as Chairman and Founder.
    Posted 8/26/08 at 4:39pm
  • Check
    Burt added John Sjolander as COO.
    Posted 4/28/09 at 12:21am
  • Check
    Burt added Theo Hultberg as Chief Architect.
    Posted 4/28/09 at 12:21am
  • Check
    Burt added Nils Wirell as VP Growth.
    Posted 11/23/12 at 7:44am





Using the familiar interface of a word processor, Copybox enables copywriters and creative directors, people that are not very tech savvy in general, to squeeze out everything that the Internet offers in terms of technology and data smartness.

Copybox can export ideas in doc, PDF, Javascript and Actionscript, enabling tight integration with the agency workflow.

Launch DateJune 23, 2010

A campaign analytics tool for digital media focused on creative agencies, that gives them all the metrics they need - and nothing they don’t - on one simple report page. The first tool to answer critical questions such as “was the ad visible?” and “did people notice it?”. It was originally conceived as a tool for creative agencies, but has since expanded to support the needs for advertisers and media owners to better understand online advertising.


Traffic Analytics




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Last Edited 3/12/14

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