|Description||Advertisement Research and Development|
Burst Development provides Web 2.0 solutions consulting to companies wishing to extend their outreach to media such as social networks, etc.
Burst Development works on research of advertising, primarily focusing on social media advertising. The depth of this research includes user interactions, browser motions, and more in order to build an algorithm (based on unique features like demographics) in order to select the appropriate advertisement to the user. The goal of the company is to bring the web into cleaner phase where content is more unique and where ads delivery networks provide better rates and cleaner results.
Not only is the company known for its research, but also works on pet projects with other companies in order to fund the data for its research. The most known project of this company across the web is found on Facebook, The Music Application. Even through the project does not seem significant, the company still manages to keep the application running making sure their users are happy.