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General Information

Websitebsahercules.com
CategoryeCommerce
Phone09840251806
EmailSSubramanian@tii....
Employees200
Founded1949
DescriptionCycle Manufacturers India

Offices

Head Quarters
Dare House,2,(Old No 234)
N.S.C Bose Road, Chennai –
Chennai, 600 001, IND

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BSA Hercules

Cycle Manufacturers in India

TI Cycles was established by the Murugappa Group in the year 1949, in collaboration with Tube Investments, UK. The first Hercules bicycle rolled out in 1951. Three more brands were added to the portfolio - Phillips in 1959, BSA in 1964 and Montra in 2011. With a turnover of 1,260 cr and a year-on-year growth of 15 percent in FY 11-12 TI Cycles is a market leader in the ‘specials’ segment of cycles. The energy of the company can be felt nationwide, thanks to a network of around 1,500 primary dealers and 10,000 secondary dealers.

Hercules represents the ambition to help fuel its rider’s dreams. So whether it may be adventure, style or fitness, the brand has been close touch with its audience to remain young and rooted to fun, freedom and fitness.

The above values define BSA as a brand offering consumers a wide range of bicycles, electric cycles, e-scooters, fitness equipments and infant mobility products. With its origins in UK, BSA is a 140 year old brand. Since 1964, the year when BSA was taken over by TI Cycles, the brand has come a long way. Today, BSA is a prominent part of many Indian families, with mobility solutions for everyone – toddlers, kids, teens and adults.

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Last Edited 2/26/13

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