|Description||geo-targeted content discovery|
|Partial Close, 12/2012 ||$2.57M|
Broadcastr is a startup in Brooklyn, NY, pioneering the concept of geo-targeted media—i.e., publishing to place. By associating editorial content with real-world locations, they enable users to discover content they love tied to places they care about.
SPUN, their consumer-facing app, adds geographical context to digital media, changing the conventional thinking around content discovery and consumption. Content achieves a contextual relevance that maximizes engagement by combining a user’s social graph and interests with their location in the world to create a better consumption experience.