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General Information

Websitebroadbandenterpri...
CategoryAdvertising
Phone646-453-5501
Email
Employees
Founded4/04
DescriptionDigital video network

Offices

New York, USA
245 Fifth Avenue
Suite 2100
New York, NY, 10016
USA

People

CEO
President
VP, Operations
Board Member/Investor (Velocity Interactive)
EVP, Marketing & Operations
EVP, Finance & Strategy
EVP Platforms and Delivery

Funding

Series A, 1/08
Fuse Capital
$10M

Competitors

Tags

Broadband Enterprises

BBE (Broadband Enterprises Inc.) is the digital video authority, with a network of more than 2,200 publisher websites and relationships with more than 150 premium brand advertisers. The video network is BBE’s core business on which three additional businesses have been established. First, BBE syndicates content across the network with partners such as Comcast, MSNBC, Washington Post-Newsweek Interactive and others. Second, BBE creates originally produced branded programming and this year debuted ten original shows, including: “Inseam,” “Real Savvy Families” and “Jen and Barb, Mom Life.” Additionallly, BBE’s show sponsors include the world’s top brands and marketers: Coke, Toyota, Honda, AT&T, McDonald’s, HP and P&G. Finally, BBE has two proprietary technology products: Vindico, a Campaign Management System which provides full control over the deployment, assignment, scheduling and optimization of video; and CDE, Contextual Distribution Engine, which affords publishers and content providers the opportunity to create increasing amounts of video inventory. BBE is based in New York City.

Products

AdDirector

Websitebroadbandenterprises.com
StageLive
Tags video

AdDirector allows Broadband Enterprises’ clients to manage the content with which their ads are shown down to the clip level. The service allows advertisers to control the environment they are placed in throughout Broadband Enterprises’ publisher network.

Broadband Enterprises screenshot
Above: AdDirector Screenshot -- #1
Uploaded: 2/5/08
Broadband Enterprises screenshot
Above: AdDirector Screenshot -- #2
Uploaded: 2/5/08

Vindico

Websitebroadbandenterprises.com
StageLive
Tags video

Vindico allows Broadband Enterpises’ clients to manage and control the advertising campaigns they run through Broadband Enterprises’ network of publishers. Vindico manages both banner and video ads, and handles campaign optimization as well.

Broadband Enterprises screenshot
Above: Vindico Screenshot -- #1
Uploaded: 2/5/08
Broadband Enterprises screenshot
Above: Vindico Screenshot -- #2
Uploaded: 2/5/08

vSyndicate

Websitebroadbandenterprises.com
StageLive
Tags video

vSyndicate serves as Broadband Enterprises’ video syndication arm, allowing content providers to gain further exposure to their content across the web. In addition, web publishers looking for more video to add to their library can subscribe via vSyndicate. All parties involved (web publishers, content providers, and Broadband Enterprises) get a cut of the ad revenue resulting from videos viewed through vSyndicate.

Broadband Enterprises screenshot
Above: vSyndicate Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

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Broadbandenterprises

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Sources

  1. broadbandenterprises.com [edit]
Edit This Page (Revision History)
Last Edited 4/27/09

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