| Website | brighttag.com |
| Blog | brighttag.com/bri... |
| @BrightTag | |
| Category | Software |
| Phone | 312-685-1911 |
| Employees | |
| Founded | 9/09 |
| Description | Tag management, integration platform |
| TOTAL | $23M |
| VENTURE FUNDING TOTAL | $23M |
| Series A, 8/10 TomorrowVentures New World Ventures Epic Ventures Jason Knapp | $3M |
| Venture Round, 8/11 New World Ventures TomorrowVentures Epic Ventures I2A Fund | $5M |
| Series C, 4/12 Baird Venture Partners New World Ventures TomorrowVentures Epic Ventures I2A Fund | $15M |
BrightTag gives website owners and brands control over how data is collected and shared from their websites. Our vision is simple: All your data; all your partners; all in one place. We make working with data better, faster, and more scalable, with built-in protections for everyone.
BrightTag ONE is the digital marketing industry’s first integration platform that replaces obstructive layers of website third-party data collection code with a single, integrated, cloud-based data server. With BrightTag ONE, site owners are able to innovate faster and drive higher ROI by controlling first-party data collection and gaining instant access to multiple third-party marketing and analytics service providers.
| Website | brighttag.com/integration-platform |
| Stage | Live |
| Launch Date | August, 2010 |
BrightTag ONE is an integration platform for the digital marketing industry. It serves as a single point of integration for any data-driven solution and gives site owners complete and transparent control over the data collected on their site.
BrightTag ONE works by replacing obstructive layers of website third-party data collection code (e.g. tracking pixels, tags, etc.) with a single, integrated, cloud-based data server. The technology is typically implemented via a single snippet of JavaScript that most clients put in the global footer of their site.
Data collection is managed through a simple web-based interface that enables site owners to send only client-authorized data to their service providers, in real time. The platform is flexible to capture any action on any given page, with support for complex business rules such as conditional firing. Consumer privacy protection is built-in, by design.
The BrightTag ONE integration platform sends data to third-party service providers in real time via one of two ways:
Through its unique “Server-Direct” integration with third-party service providers, BrightTag ONE reduces page weight and load time by eliminating the need for multiple tags to be loaded into web visitors’ browsers.
