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General Information

Websitebrightroll.com
CategoryAdvertising
Phone415-677-9222
Email
Employees

Offices

San Francisco, USA
450 Sansome St., Suite 200
San Francisco, CA, 94111
USA

People

Chief Executive Officer
Vice President of Sales
Chief Technical Officer

Funding

Total$5M
Series A, 11/06
True Ventures
Auren Hoffman
Series B, 10/07
Adams Street Partners
True Ventures
$5M

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BrightRoll

BrightRoll is the world’s largest branded video advertising network, having served billions of advertisements since it was founded.

BrightRoll helps major brands and agencies reach passionate audience clusters on high-quality sites, including three-fourths of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the targeting and scaleability needed to achieve their campaign goals. BrightRoll offers a suite of proprietary ad units, including an HD format and a full-screen marquee unit that allows advertisers to extend the value of their existing video advertising creative assets.

BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com. BrightRoll CEO Tod Sacerdoti previously worked at Plaxo, where he was responsible for the company’s monetization strategy and was part of the deal that sent the Plaxo mailing widget to YouTube.

Some competitors include BBE (formerly Broadband Enterprises) [http://www.bbe.com/] Tremor Media [http://www.tremormedia.com/home.php]

Milestones

Videos

Above:

Vator.tv Interview

Added: 2/16/09
Above:

This video was originally published on Beet.TV

Added: 9/30/09

Screenshots

Products

BrightRoll

Websitebrightroll.com
Tags advertising
BrightRoll screenshot
Above: BrightRoll Screenshot -- #1
Uploaded: 2/5/08

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Brightroll

Sources

  1. techcrunch.com [edit]
  2. trueventures.com [edit]
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Last Edited 9/30/09

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