BrightRoll

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BrightRoll is a video advertisement network.

With offices in San Francisco and New York City, BrightRoll offers direct access to the ad insertion process for consumer video producers. The company’s technology serves up ads in multiple formats, monitors click-throughs to determine which format is most effective and switches ad formats dynamically for the best results.

Previous known as PostRoller, BrightRoll’s technology is used to serve all of the pre and post roll ads on Metacafe and the company recently entered into a partnership with VideoEgg. The company launched in March of 2006, and they are now live on 35 different sites. Some of their top name clients include CBS, WalMart, Hewlett-Packard, and Warner Brothers Studios.

BrightRoll is part of what seems to be a growing trend, web 2.0 service providers starting in the B2B space and branching out to serve consumers directly. BirghtRoll CEO Tod Sacerdoti previously worked at Plaxo where he was responsible for the company’s monetization strategy and was part of the deal that sent the Plaxo mailing widget to YouTube.

Some competitors include BlackArrow, BrightCove, and Move Networks.

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BrightRoll

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Sources

1. techcrunch.com [edit]
2. trueventures.com [edit]