| Website | brickfish.com |
| @brickfish | |
| Category | Consumer Web |
| Phone | 1.855.281.4500 |
| Employees | |
| Founded | 11/05 |
| Description | Social Media Marketing |
| Total | $14.2M |
| Series A, 2/07 Doll Capital Management Draper Richards Draper & Associates Mangrove Capital Partners OCA Venture Partners | $11.2M |
| Unattributed, 12/09 Rincon Venture Partners Baroda Ventures Miramar Venture Partners OCA Venture Partners | $3M |
Founded in 2005, Brickfish is based on the idea that online social interactions between people are the most valuable commodity in the information age. These interactions are the source of unprecedented challenges (and opportunities) for traditional advertisers: audiences are more fragmented, they have more complex choices about media consumption, and there’s a whole new level of peer-to-peer connectivity.
In the old world, marquee brands were able to rely on big budgets and large media spends to dominate consumer mindshare. In the newly leveled communications landscape, we began to see “up and coming” brands with an understanding of the power of peer-to-peer interaction gaining name recognition and brand loyalty through online word of mouth. We found users sharing content and opinions about these new brands through online social media – email, IM, YouTube, Facebook, MySpace, Twitter, etc. – creating viral traction that resulted in mass media exposure without the traditional broadcast approach. The only element missing was the ability to measure ROI.
These trends created a need for new solutions. Brickfish was created to be that solution. Brickfish is…
A way for advertisers to connect with their consumers through conversations which are authentic and valuable. A place where consumers can become not only the content creators but also the distribution channel. A place that is safe for brands yet allows for consumers to express their opinions and ideas. A solution in which results can be measured via ROI, even in today’s distributed world.
Over the past five years, our unique solution has generated over 300 million brand engagements for some of the world’s premier brands, including Microsoft®, Dell, QVC, Estée Lauder, Neiman Marcus, Coach, The North Face® and more. In the process, Brickfish has established itself as a leader in the social media space.
