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Brandwatch

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Brandwatch is a Social Media monitoring system. It reads through and summarises what’s being said on the web about brands, people and products.

The Internet provides such a massive amount of data that it can be difficult to find relevant information, filter it, process it and analyse it. Brandwatch addresses this with an online application where users define keywords (brands, topics, people names, products) which are then tracked continually. Users then get access to both the small picture of each and every mention of their keywords (to which they can respond), and the bigger picture of analysing trends, campaigns and competitors.

Recent Milestones

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• 
  Brandwatch received $6M in Venture Round funding. (3/15/12)
  Posted 3/15/12 at 7:47pm via techcrunch.com
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  Brandwatch received $1.5M in Series A funding. (11/1/10)
  Posted 6/2/11 at 4:58am via co.uk
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  Brandwatch added Brian Tookey as COO. (4/19/10)
  Posted 4/21/10 at 10:25am
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  Brandwatch received $1.24M (£600k) in Angel funding. (12/1/07)
  Posted 11/17/10 at 8:16am
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  Brandwatch added Mark Heeley as Chairman. (11/1/07)
  Posted 11/17/10 at 8:19am
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  Brandwatch received $993k (£550k) in Angel funding. (5/1/06)
  Posted 11/17/10 at 8:16am
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  Brandwatch added Fabrice Retkowsky as CTO.
  Posted 8/28/09 at 1:31am
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  Brandwatch added Giles Palmer as CEO.
  Posted 8/28/09 at 1:31am

Videos

Screenshots

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Above: Summary
Uploaded: 5/7/10

Sources

1. Citation Needed [add]
2. Citation Needed [add]
3. Durrants invests in Brandwatch (durrants.co.uk) [edit]
4. Social Monitoring Service Brandwatch Raises $6 Million To Expand In US (techcrunch.com) [edit]