| Website | brandwatch.com |
| Blog | brandwatch.com/blog |
| @brandwatch | |
| Category | Software |
| Phone | (44) 1273 234 290 |
| Employees | 50 |
| Founded | 10/05 |
| Description | Social media monitoring |
| Total | £2.65M |
| Angel, 5/06 | £550k |
| Angel, 12/07 | £600k |
| Series A, 11/10 Durrants | $1.5M |
Brandwatch is a Social Media monitoring system. It reads through and summarises what’s being said on the web about brands, people and products.
The Internet provides such a massive amount of data that it can be difficult to find relevant information, filter it, process it and analyse it. Brandwatch addresses this with an online application where users define keywords (brands, topics, people names, products) which are then tracked continually. Users then get access to both the small picture of each and every mention of their keywords (to which they can respond), and the bigger picture of analysing trends, campaigns and competitors.
tutorial 1
Added: 11/18/10
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