| Website | brandtology.com |
| Category | Software |
| Employees | |
| Description | Digital conversation tracking |
| Series A, 4/09 Walden International | $1.35M |
Brandtology believes that in order for an organization to plan strategically, it must understand what happened previously. From then on, organizations must take a pro-active step to constantly track the buzz and voices out there concerning them. After which, organizations have the choice to engage with the community and influencers in order to build up their brand equity and trust with their consumers, stakeholders and partners.
1) Online Conversation Audit
Typically, an online conversation audit would span for a quarter and it gives a good representation of the online perception of your brand. This audit can be generated in a timely manner due to our human complimented technology.
2) Buzz and Voices Tracking Services
Brandtology tracks the buzz and conversations happening in channels that relate to your company on an ongoing basis. Daily reports and summaries would be sent to you so that you are always in-the-know about your brand. We also identify the voices that are talking about you and to decipher the sentiment on what they are talking.
We provide monthly or quarterly reports on your brand online which enables companies to track sentiments on campaigns before, during and after it happened and provide timely information and intelligence for your strategic planning needs.
3) Influencers Engagement Services
After understanding, who, where and what are online that concerns your organization, Brandtology works with agency partners with clients to strategize an influencers engagement campaign. The goal is to build up your brand equity and thus financial value.
