|Phone||+1 415 630 0315|
|Description||Shop. Like a Man.|
|Convertible Note, 1/2014 ||$175k|
BRANDiD is a marketplace connecting men who hate shopping with people that love to shop. Whilst shopping from anywhere on the web, shoppers use the BRANDiD bookmarklet to fill out a unified basket for their chosen man. Once a basket is complete, men engage in rich discussions with their shopper, remove what they dont like and ‘try on’ everything else. BRANDiD collects anything that doesn’t fit after 5 days for free.
BRANDiD is disrupting the $500B global mens clothing retail market. 95% of these men still shop offline. This is not surprising. Mens ecommerce has never reached the height of womens ecommerce simply because most men do not enjoy shopping like women do.
Rather than following the graveyard of startups targeting the fashion conscious man, BRANDiD is seeing huge success in the blue ocean strategy - the completely underserved market of men who normally ‘get someone else to do it’.