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General Information

Websitebrandaffinity.net
Twitter@bat
CategoryAdvertising
Phone949-242-7980
Emailinfo@brandaffinit...
Employees42
Founded2007
DescriptionCelebrity marketing platform

Offices

Headquarters
New York Office
245 Park Ave.
Floor 39
New York, NY, 10167
USA

People

CEO/Founder
Vice President
Vice President, Engineering
Vice President, Marketing
Vice President, Business Development
CTO & President

Acquisitions

Beelya, 2/2010

Funding

Tags

Brand Affinity Technologies

Brand Affinity Technologies, or BAT, the latest venture of Ryan & Chad Steelberg. BAT unlocks the marketing power of celebrity through research, endorsements and interactive experiences.

Celebrity & Research: Under the Steelbergs leadership, BAT has secured exclusive relationships with over 3750 athletes and celebrities. As well, BAT’s research engine tracks real-time consumer affinity metrics for more than 45,000 athletes and celebrities. The research engine is a hallmark of the Steelbergs’ approach to entrepreneurship; because it applies proprietary, robust technology to a business in order to dramatically increase market adoption and growth.

Endorsements: Advertisers use BAT’s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. BAT’s technology makes the process of securing endorsement talent much easier and more cost-efficient for advertisers. Instead of six-month contract negotiations and six-figure budgets, advertisers can activate endorsement campaigns featuring the most effective talent for a given campaign in a matter of days, and for a fraction of the cost. BAT powers endorsement opportunities across all media including TV, radio, digital, social, and outdoor, to name a few. Some of BAT’s advertiser clients include AT&T, Ford, General Motors, InterContinental Hotels, Intuit, McDonalds, Samsung, and Sony.

Interactive Experiences: In December 2010, Brand Affinity Technologies (BAT) launched Fantapper, a new technology developed exclusively for entertainment and sports fans, based upon fast-growing interest in connecting with celebrities online. Fantapper populates celebrity and athlete images and stories online with relevant, interactive apps, giving people always-on access to proprietary content, news, YouTube videos, Twitter and Facebook feeds, exclusive celebrity info, and more. More than 700,000 fans have already downloaded Fantapper. Leading web sites, reaching more than 100 million unique users every month – also run the Fantapper application.

BAT’s high-paced growth can be attributed to the merits of BAT’s technology as well as the Steelbergs’ vision for mutually beneficial, business-accelerating partnerships with some of the most influential media, advertising, and sports companies in the country. BAT’s partnerships include:

· CBS Outdoor · Fox Sports · Getty Images · GMR Marketing · Hearst Media · Major League Baseball Players Association · Major League Baseball Players Alumni Association · Microsoft Advertising · PepsiCo · RCA/Jive · 94 talent agencies, including UTA, Athletes First and BDA Sports

Recent Milestones

Videos

Screenshots

Brand Affinity Technologies screenshot
Above: netBAT homepage
Uploaded: 8/17/10
Brand Affinity Technologies screenshot
Above: BAT homepage
Uploaded: 8/17/10

Products

@BAT

Add some content to this product

Fantapper

Websitefantapper.com
StageLive
Launch DateNovember 15, 2010

In December 2010, Brand Affinity Technologies (BAT) launched Fantapper, a new technology developed exclusively for entertainment and sports fans, based upon fast-growing interest in connecting with celebrities online. Fantapper populates celebrity and athlete images and stories online with relevant, interactive apps, giving people always-on access to news, YouTube videos, Twitter and Facebook feeds, exclusive celebrity info, and more.

Running on leading news, entertainment and sports websites, and available as a free download (www.fantapper.com), Fantapper already reaches more than 100 million unique users every month and aggregates media and content for 45,000+ celebrities. In addition, over 700,000 users have already downloaded Fantapper since it was first launched, just four months ago.

Brand Affinity Technologies screenshot
Above: Fantapper enhancement online
Uploaded: 3/19/11
Brand Affinity Technologies screenshot
Above: Fantapper Sidebar enhancement
Uploaded: 3/19/11

Sources

  1. Brand Affinity Technologies Buys Virtual Sports Memorabilia Service Beelya (paidcontent.org) [edit]
  2. Steelberg Brothers Raise Another $20 Million For Celeb Company BAT (paidcontent.org) [edit]
  3. Brand Affinity Technologies Closes $7.5M Series D Funding (finsmes.com) [edit]
  4. brandaffinity.net [edit]
    Brand Affinity Technologies Selected by AlwaysOn as OnMedia Top 100 Winner (brandaffinity.net) [edit]
    aonetwork.com [edit]
    Online publishers enhance editorial and keep consumers on-site with netBAT (brandaffinity.net) [edit]
    Top-ten list ranks greatest monthly popularity gains among sports pros (brandaffinity.net) [edit]
    ROI Media Direct and Brand Affinity Technologies Deliver Unparalleled Access to Athlete Endorsements for Radio and TV (brandaffinity.net) [edit]
    Getty Images Clients Gain Easy Access to BAT's Celebrity Images and Videos; Companies Kick Off Marketing Partnership (brandaffinity.net) [edit]
    BAT Acquires Celebrity App Company Fantapper (brandaffinity.net) [edit]
    Brand Affinity Technologies, Inc. Acquires Fan Photography Business Printroom (businesswire.com) [edit]
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Last Edited 10/26/12

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