branchnext is trying to redefine how users will acquire relevant information on the Internet: object-specific tracking that is user-defined, contextual and social.
branchnext’s solution is comprised of a consumer-facing website at yotify.com that helps solve information overload for web users and a portfolio of white-labeled widgets that helps increase user engagement for web publishers. Designed for the mass market, branchnext’s solution offers an alternative to the current “Subscribe via RSS” content subscription model.
branchnext’s consumer facing site, Yotify.com, is a personal web scout that enables users to track anything on the Internet, enlists their friends to help, and reports back only what they want to know.
branchnext’s portfolio of web publisher widgets enables increased user engagement. branchnext’s first widget — “TrackThis” — powers user-defined tracking of their favorite content while visiting their favorite websites.
|Launch Date||September 24, 2008|