| Website | borrellassociates... |
| Blog | borrellassociates... |
| @borrellassoc | |
| Category | Consulting |
| Phone | 1-757-221-6641 |
| Employees | |
| Description | Tomorrow's Media, Understood Today |
| Belden Interactive, 12/10 |
Borrell Associates is a research and consulting firm that tracks local advertising and helps media companies develop executive strategies and grow revenues. Its focus is on interactive advertising and marketing, but it works closely on the traditional media categories as well. Its primary strength is fact-based analysis.
Borrell Associates offers local ad-spending data for any U.S. or Canadian market, publishes 10-12 industry-related advertising reports per year, offers revenue benchmarking for local online operations from its database of more than 4,400 local media Web sites, gives presentations to companies and trade associations, and provides consulting services.
Borrell Associates works with more than 1,000 local media properties, Internet “pure-play” companies, investment analysts, and industry vendors. Its work focuses on helping companies understand and capitalize on the evolving media landscape, and to grow revenues exponentially rather than incrementally.
Borrell’s employees and analysts have worked in pure-play Internet companies, run retail businesses, managed new media divisions for large companies, and sold local advertising. They possess hands-on experience that provide an understanding of the business that other consultants rarely provide.
