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General Information

Offices

Booyah Inc.
139 Townsend Street, 3rd Floor
San Francisco, CA, 94107
USA

People

CEO
COO
CTO
Board of Directors
Board Member
Board Member

Funding

TOTAL $59.5M
FUNDING TOTAL $59.5M
Series A, 4/2008
Kleiner Perkins Caufield & Byers
$4.5M
Series B, 9/2009
$5M
Series C, 5/2010
Accel Partners
Kleiner Perkins Caufield & Byers
DAG Ventures
$20M
Series C, 3/2013
Accel Partners
Kleiner Perkins Caufield & Byers
DAG Ventures
$30M

Tags

Booyah

Booyah, headquartered in San Francisco, is the market leader in real-world & location–based gaming. The company is founded on the premise that “where you play matters” and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them.

Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. To learn more about advertising & sponsorship opportunities, click here.

The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.

Recent Milestones

  • Dollar
    Booyah received $30M in Series C funding. (3/28/13)
    Posted 3/31/13 at 8:54pm via techcrunch.com
  • Check
    Booyah added Kevin Ferron as CTO. (3/26/13)
    Posted 2/25/14 at 9:40am
  • Check
    Booyah added Malachi Boyle as COO. (3/26/13)
    Posted 2/25/14 at 9:39am
  • Check
    Booyah added Jason Willig as CEO. (3/1/11)
    Posted 2/20/12 at 11:47pm
  • Check
    Booyah — Booyah’s MyTown Hits 3.1 Million Users (8/17/10)
    Posted 8/18/10 at 9:48am via techcrunch.com
  • Check
    Booyah added Jeffrey Jordan as Board Member. (7/1/10)
    Posted 7/13/10 at 8:58am
  • Check
    Booyah added Jon Parise as Senior Engineer. (6/1/10)
    Posted 7/25/10 at 1:35pm
  • Check
    Booyah — Booyah named in the Hottest Silicon Valley Companies list (5/25/10)
    Posted 6/24/10 at 3:19am via lead411.com
  • Dollar
    Booyah received $20M in Series C funding. (5/17/10)
    Posted 5/16/10 at 11:30pm via techcrunch.com
  • Check
    Booyah — Booyah Hits 2 Million, Stealing Foursquare’s Thunder (5/5/10)
    Posted 5/6/10 at 8:52pm via techcrunch.com
  • Check
    Booyah added Susan Kuo as VP of Sales. (4/1/10)
    Posted 8/2/10 at 11:38am
  • Check
    Booyah — Booyah! MyTown hits 1 million users before Foursquare or Gowalla (2/11/10)
    Posted 2/13/10 at 2:40am via techcrunch.com
  • Check
    Booyah added Brian Cho as Senior Director. (1/1/10)
    Posted 2/12/11 at 11:31am
  • Dollar
    Booyah received $5M in Series B funding. (9/30/09)
    Posted 9/30/09 at 4:51pm via venturebeat.com
  • Check
    Booyah added Alex Li as VP of Engineering. (8/13/08)
    Posted 2/4/11 at 11:47am
  • Dollar
    Booyah received $4.5M in Series A funding. (4/30/08)
    Posted 10/14/08 at 4:02pm via yahoo.com

Videos

Screenshots

Booyah screenshot
Above: MyTown for iPhone and iPod Touch
Uploaded: 1/20/10
Booyah screenshot Booyah screenshot Booyah screenshot
Booyah screenshot

Products

MyTown

MyTown is a location-based app built around local shops, restaurants, and hangouts. Users check-in at real-world locations to level up, unlock rewards, and earn cash to buy their favorite real-life places. Booyah recently unveiled the Product Check-in, where users scan real world items to receive special virtual items and rewards.

MyTown has over 2.8M users who play the game on an average of over 70 minutes a day.

Traffic Analytics

Compete

Booyah

Sources

  1. Booyah Raises $4.5 Million from Kleiner Perkins (finance.yahoo.com) [edit]
  2. Booyah rakes in $5M for online social game based on real life (venturebeat.com) [edit]
  3. Booyah Raises $20 Million From Accel, Expects 6 Million Users By The End Of This Summer (techcrunch.com) [edit]
  4. Well-Funded Gaming Startup Booyah Confirms Layoffs And New CEO Brian Morrisroe As It Shifts Focus To Tablets (techcrunch.com) [edit]
  5. Booyah! MyTown hits 1 million users before Foursquare or Gowalla (techcrunch.com) [edit]
    Booyah Hits 2 Million, Stealing Foursquare’s Thunder (techcrunch.com) [edit]
    Lead411 launches "Hottest Silicon Valley Companies" awards (lead411.com) [edit]
    Booyah’s MyTown Hits 3.1 Million Users (techcrunch.com) [edit]
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Last Edited 2/28/14

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