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Booyah

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Booyah, headquartered in San Francisco, is the market leader in real-world & location –based gaming. The company is founded on the premise that “where you play matters” and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them.

Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. To learn more about advertising & sponsorship opportunities, click here.

The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.

Recent Milestones

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• 
  Booyah received $30M in Series C funding. (3/28/13)
  Posted 3/31/13 at 8:54pm via techcrunch.com
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  Booyah added Bryan Bennett as VP of Marketing. (1/1/12)
  Posted 1/23/12 at 6:22pm
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  Booyah added Jason Willig as CEO. (3/1/11)
  Posted 2/20/12 at 11:47pm
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  Booyah — Booyah’s MyTown Hits 3.1 Million Users (8/17/10)
  Posted 8/18/10 at 9:48am via techcrunch.com
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  Booyah added Jeffrey Jordan as Board Member. (7/1/10)
  Posted 7/13/10 at 8:58am
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  Booyah added Jon Parise as Senior Engineer. (6/1/10)
  Posted 7/25/10 at 1:35pm
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  Booyah — Booyah named in the Hottest Silicon Valley Companies list (5/25/10)
  Posted 6/24/10 at 3:19am via lead411.com
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  Booyah received $20M in Series C funding. (5/17/10)
  Posted 5/16/10 at 11:30pm via techcrunch.com
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  Booyah added Richard Yanowitch as Board of Directors. (5/11/10)
  Posted 5/15/10 at 12:09pm
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  Booyah — Booyah Hits 2 Million, Stealing Foursquare’s Thunder (5/5/10)
  Posted 5/6/10 at 8:52pm via techcrunch.com
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  Booyah added Jim Breyer as Board Member. (5/1/10)
  Posted 2/20/12 at 11:44pm
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  Booyah added Susan Kuo as VP of Sales. (4/1/10)
  Posted 8/2/10 at 11:38am
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  Booyah — Booyah! MyTown hits 1 million users before Foursquare or Gowalla (2/11/10)
  Posted 2/13/10 at 2:40am via techcrunch.com
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  Booyah added Jeff Jordan as Board Member. (1/1/10)
  Posted 5/16/12 at 4:30pm
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  Booyah added Brian Cho as Senior Director. (1/1/10)
  Posted 2/12/11 at 11:31am
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  Booyah received $5M in Series B funding. (9/30/09)
  Posted 9/30/09 at 4:51pm via venturebeat.com

Videos

Screenshots

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Above: MyTown for iPhone and iPod Touch
Uploaded: 1/20/10

Products

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MyTown

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Traffic Analytics

Compete

Sources

1. Booyah Raises $4.5 Million from Kleiner Perkins (finance.yahoo.com) [edit]
2. Booyah rakes in $5M for online social game based on real life (deals.venturebeat.com) [edit]
3. Booyah Raises $20 Million From Accel, Expects 6 Million Users By The End Of This Summer (techcrunch.com) [edit]
4. Well-Funded Gaming Startup Booyah Confirms Layoffs And New CEO Brian Morrisroe As It Shifts Focus To Tablets (techcrunch.com) [edit]
Booyah! MyTown hits 1 million users before Foursquare or Gowalla (techcrunch.com) [edit]
Booyah Hits 2 Million, Stealing Foursquare’s Thunder (techcrunch.com) [edit]
Lead411 launches "Hottest Silicon Valley Companies" awards (lead411.com) [edit]
Booyah’s MyTown Hits 3.1 Million Users (techcrunch.com) [edit]