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General Information

Offices

boo-land
Av. Faria Lima, 2631
Pinheiros
Sao Paulo, BRA

People

CEO
CIO
CTO
CFO
VP of Publishers
board of directors
Director Latinamerica
Chief Innovation Officer
Ad/Publisher Operations

Funding

TOTAL $300k
FUNDING TOTAL $300k
Seed, 11/2007
Monashees Capital
Marcos Tanaka
$300k
Series A, 11/2010
Monashees Capital
Marcos Tanaka
Intel Capital

Tags

boo-box

boo-box is the first ad tech & social media player in Brazil, TechCrunch described them as “the Brazil’s Web 2.0 Ad Network”

Every month boo-box displays 1 billion ads with product offers and display advertising campaigns for 60 million people in Brazil spread across 500,000 blogs and websites, the company is quickly getting traction among renowned publishers and ad agencies.

For the publisher, boo-box provides better control over ad inventory, access to premium campaigns, the possibility to explore differentiated formats, and higher profitability. Because boo-box is the only Ad Network that treats publishers as customers (vs. suppliers), it is clearly the preferred solution. The company has received countless positive user feedback, which it leverages as a powerful promotion tool.

For the advertiser, boo-box is the only provider of scalable and effective advertising in social media that fully integrates with ad agencies’ modus operandi. The value proposition is fairly simple, yet compelling: a large ad-inventory in social media websites that can be purchased adopting standard market pricing and procedures, with control over category, keyword and geolocation targeting and full reporting. Today boo-box’s Social Media Ad System enjoys increasing acceptance, as reflected by positive feedback, a strong sales pipeline and growing revenues.

Besides the display advertising inventory, the company is able to develop innovative rich media ad formats, behavioral targeting for retargeting campaigns, interest and demographic profiling. Some of those products are already gaining traction, such as a Twitter based advertising solution called boo-box Seeding, first used by Ogilvy Interactive, and became an international award winning advertising case.

Recent Milestones

Videos

Above:

boo-box

Added: 9/5/13
Above:

boo-box in portuguese

Added: 9/5/13

Screenshots

boo-box screenshot
Above: boo-box lightbox products recommendation
Uploaded: 11/12/10
boo-box screenshot
Above: boo-box home page
Uploaded: 11/12/10
boo-box screenshot
Above: boo-box publisher dashboard
Uploaded: 11/12/10

Products

boo-box Social Media Ad System

Websiteboo-box.com
Blogboo-box.com/blog/en
StageLive
Launch DateSeptember 1, 2007

Every month boo-box displays 1 billion ads with product offers and display advertising campaigns for 60 million people in Brazil spread across 500,000 blogs and websites, the company is quickly getting traction among renowned publishers and ad agencies.

For the publisher, boo-box provides better control over ad inventory, access to premium campaigns, the possibility to explore differentiated formats, and higher profitability. Because boo-box is the only Ad Network that treats publishers as customers (vs. suppliers), it is clearly the preferred solution. The company has received countless positive user feedback, which it leverages as a powerful promotion tool.

For the advertiser, boo-box is the only provider of scalable and effective advertising in social media that fully integrates with ad agencies’ modus operandi. The value proposition is fairly simple, yet compelling: a large ad-inventory in social media websites that can be purchased adopting standard market pricing and procedures, with control over category, keyword and geolocation targeting and full reporting. Today boo-box’s Social Media Ad System enjoys increasing acceptance, as reflected by positive feedback, a strong sales pipeline and growing revenues.

Besides the display advertising inventory, the company is able to develop innovative rich media ad formats, behavioral targeting for retargeting campaigns, interest and demographic profiling. Some of those products are already gaining traction, such as a Twitter based advertising solution called boo-box Seeding, first used by Ogilvy Interactive, and became an international award winning advertising case.

Traffic Analytics

Compete

Boo-box

Sources

  1. Serviço online boo-box recebe aporte de US$ 300 mil em capital de risco (idgnow.com.br) [edit]
  2. Intel Capital Invests $77 Million in 18 Startups Worldwide (techcrunch.com) [edit]
  3. Intel Capital amplia portfólio de investimentos no Brasil (oglobo.globo.com) [edit]
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Last Edited 3/12/14

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