| Website | boo-box.com |
| Blog | boo-box.com/en/blog |
| @booboxbr | |
| Category | Advertising |
| Phone | +55 11 3853-9598 |
| contact@boo-box.com | |
| Employees | 60 |
| Founded | 7/07 |
| Description | Social Media Ad System |
| TOTAL | $300k |
| FUNDING TOTAL | $300k |
| Seed, 11/07 Monashees Capital Marcos Tanaka | $300k |
| Series A, 11/10 Monashees Capital Marcos Tanaka Intel Capital |
boo-box is the first ad tech & social media player in Brazil, TechCrunch described them as “the Brazil’s Web 2.0 Ad Network”
Every month boo-box displays 1 billion ads with product offers and display advertising campaigns for 50 million people in Brazil spread across 430,000 blogs and websites, the company is quickly getting traction among renowned publishers and ad agencies.
For the publisher, boo-box provides better control over ad inventory, access to premium campaigns, the possibility to explore differentiated formats, and higher profitability. Because boo-box is the only Ad Network that treats publishers as customers (vs. suppliers), it is clearly the preferred solution. The company has received countless positive user feedback, which it leverages as a powerful promotion tool.
For the advertiser, boo-box is the only provider of scalable and effective advertising in social media that fully integrates with ad agencies’ modus operandi. The value proposition is fairly simple, yet compelling: a large ad-inventory in social media websites that can be purchased adopting standard market pricing and procedures, with control over category, keyword and geolocation targeting and full reporting. Today boo-box’s Social Media Ad System enjoys increasing acceptance, as reflected by positive feedback, a strong sales pipeline and growing revenues.
Besides the display advertising inventory, the company is able to develop innovative rich media ad formats, behavioral targeting for retargeting campaigns, interest and demographic profiling. Some of those products are already gaining traction, such as a Twitter based advertising solution called boo-box Seeding, first used by Ogilvy Interactive, and became an international award winning advertising case.
| Website | boo-box.com |
| Blog | boo-box.com/blog/en |
| Stage | Live |
| Launch Date | September 1, 2007 |
Every month boo-box displays 1 billion ads with product offers and display advertising campaigns for 50 million people in Brazil spread across 430,000 blogs and websites, the company is quickly getting traction among renowned publishers and ad agencies.
For the publisher, boo-box provides better control over ad inventory, access to premium campaigns, the possibility to explore differentiated formats, and higher profitability. Because boo-box is the only Ad Network that treats publishers as customers (vs. suppliers), it is clearly the preferred solution. The company has received countless positive user feedback, which it leverages as a powerful promotion tool.
For the advertiser, boo-box is the only provider of scalable and effective advertising in social media that fully integrates with ad agencies’ modus operandi. The value proposition is fairly simple, yet compelling: a large ad-inventory in social media websites that can be purchased adopting standard market pricing and procedures, with control over category, keyword and geolocation targeting and full reporting. Today boo-box’s Social Media Ad System enjoys increasing acceptance, as reflected by positive feedback, a strong sales pipeline and growing revenues.
Besides the display advertising inventory, the company is able to develop innovative rich media ad formats, behavioral targeting for retargeting campaigns, interest and demographic profiling. Some of those products are already gaining traction, such as a Twitter based advertising solution called boo-box Seeding, first used by Ogilvy Interactive, and became an international award winning advertising case.
