Acquired by WHP Global
Details
Industries E-CommerceFashionRetailShoesHeadquarters Regions Greater New York Area, East Coast, Northeastern US Founded Date Jun 1, 2007 Founders Andy Dunn, Brian Spaly Operating Status Active Last Funding Type Series D Legal Name Bonobos, Inc.
Company Type For Profit
Contact Email info@bonobos.com Phone Number (646) 738-3314
Bonobos is a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Launched online in 2007 with its signature line of better-fitting men's pants, Bonobos is now the largest apparel brand ever built on the web in the United States.
In 2011 Bonobos extended offline, launching Bonobos
Guideshops, e-commerce stores that deliver personalized, one-to-one service to those wanting to experience the brand in person. In 2012, Bonobos expanded its distribution by partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Nordstrom.com. Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, innovative shopping experience, and an energetic brand spirit. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, one of Inc. Magazine’s “20 Awesome Facebook Pages” and was awarded Crain’s “Best Places to Work in New York City” in 2011 and 2013.
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M&A Details
Transaction Name Bonobos acquired by WHP GlobalAcquired by WHP GlobalAnnounced Date Apr 13, 2023 Price $75M