|Terms||Cash and Stock|
|Description||Design, Research, and Product Firm|
User experience research and design firm in San Francisco. They tap native environment observation and visual storytelling to inspire better design and bring accurate research to design teams and product strategists.
Their approach to user research is based on the idea that talking to real users with real motivations matters. Instead of getting their participants through an agency or an email list, they recruit the actual visitors to a website, using their web tool Ethnio.
They contact the qualified recruits immediately after they fill out the form to begin the research session right away, watching the way they use your product in real life. They also hold events and workshops, perform expert experience design, and train people in remote user research methods.