|Phone||+358 10 830 1800|
|Description||Mobile Social Networking|
|Series A, 1/06 |
|Series B, 1/08 |
Industrial and Financial Investments Company
|Series C, 11/08 ||€40M|
|Venture Round, 9/10 |
Blyk is a messaging media that works with mobile operators to link young people with brands and other stuff they like.
Blyk launched its innovative mobile service in he UK in 2007, and quickly became known as a leader in mobile advertising, audience engagement and for its ability to drive unprecedented response rates and return on investment for advertisers. Blyk pioneered the use of interactive text and multi-media messaging as an advertising format, leveraging the most predominant, everyday behaviour of young people (sending and receiving messages on their phones) and enabling young people to communicate with brands in the same way they do with everyone else.
Blyk is a private company, with offices in Helsinki, London, Amsterdam and Delhi. Itâ€™s current strategic partners include Orange and Vodafone. www.blyk.com
|Launch Date||September, 2007|
As of November 2007, users sign up with Blyk and get a SIM card providing them with 217 free texts and 43 free minutes a month. In exchange, users agree to receive 6 brand messages (deemed relevant by Blyk). Phones supported by Blyk must be MMS-enabled. Blyk also lists cell phones and accessories for users to purchase from the site.