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General Information

Offices

People

Co-founder and CEO
Co-founder
IPR
Brand and Design Projects
Member of the Board

Funding

TOTAL $108M
FUNDING TOTAL $108M
Series A, 1/2006
Sofinnova Ventures
€30M
Series B, 1/2008
Goldman Sachs
Industrial and Financial Investments Company
Series C, 11/2008
€40M
Venture Round, 9/2010
Nexit Ventures
€17M

Tags

Blyk

Blyk is a messaging media that works with mobile operators to link young people with brands and other stuff they like.

Blyk launched its innovative mobile service in he UK in 2007, and quickly became known as a leader in mobile advertising, audience engagement and for its ability to drive unprecedented response rates and return on investment for advertisers. Blyk pioneered the use of interactive text and multi-media messaging as an advertising format, leveraging the most predominant, everyday behaviour of young people (sending and receiving messages on their phones) and enabling young people to communicate with brands in the same way they do with everyone else.

Blyk is a private company, with offices in Helsinki, London, Amsterdam and Delhi. It’s current strategic partners include Orange and Vodafone. www.blyk.com

Recent Milestones

  • Dollar
    Blyk received $21.8M (€17M) in Venture Round funding. (9/13/10)
    Posted 9/13/10 at 7:11pm via blyk.com
  • Dollar
    Blyk received $50.6M (€40M) in Series C funding. (11/18/08)
    Posted 11/21/08 at 5:12pm via blyk.com
  • Dollar
    Blyk received () in Series B funding. (1/30/08)
    Posted 3/7/08 at 4:04pm via blyk.com
  • Dollar
    Blyk received $35.4M (€30M) in Series A funding. (1/1/06)
    Posted 11/16/07 at 3:24am
  • Check
    Blyk added Pekka Ala-Pietilä as Co-founder and CEO.
    Posted 5/14/08 at 9:27am
  • Check
    Blyk added Antti Öhrling as Co-founder.
    Posted 5/14/08 at 9:27am
  • Check
    Blyk added Leif FÃ¥gelstedt as COO.
    Posted 5/14/08 at 9:29am

Videos

Screenshots

Products

Blyk

Websiteblyk.co.uk/join/start
StagePrivate
Launch DateSeptember, 2007
Tags mobile-ads

As of November 2007, users sign up with Blyk and get a SIM card providing them with 217 free texts and 43 free minutes a month. In exchange, users agree to receive 6 brand messages (deemed relevant by Blyk). Phones supported by Blyk must be MMS-enabled. Blyk also lists cell phones and accessories for users to purchase from the site.

Blyk screenshot
Above: Blyk Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Compete

Blyk

Sources

  1. EDGAR [edit]
  2. Blyk Announces First European Expansion and New Investors Goldman Sachs and IFIC (about.blyk.com) [edit]
  3. Blyk raises !40M and paves the way for global growth (blyk.com) [edit]
  4. Nexit Ventures Invests in the Continued Growth of Blyk (blyk.com) [edit]
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Last Edited 11/20/13

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