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Blyk

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Blyk is a messaging media that works with mobile operators to link young people with brands and other stuff they like.

Blyk launched its innovative mobile service in he UK in 2007, and quickly became known as a leader in mobile advertising, audience engagement and for its ability to drive unprecedented response rates and return on investment for advertisers. Blyk pioneered the use of interactive text and multi-media messaging as an advertising format, leveraging the most predominant, everyday behaviour of young people (sending and receiving messages on their phones) and enabling young people to communicate with brands in the same way they do with everyone else.

Blyk is a private company, with offices in Helsinki, London, Amsterdam and Delhi. It’s current strategic partners include Orange and Vodafone. www.blyk.com

Milestones

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• 
  Blyk added Leif FÃ¥gelstedt as COO.
  Posted 5/14/08 at 9:29am
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  Blyk added Marko Ahtisaari as Brand and Design.
  Posted 5/14/08 at 9:28am
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  Blyk added Timo Ahopelto as Strategy and Business Development.
  Posted 5/14/08 at 9:28am
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  Blyk added Antti Öhrling as Co-founder.
  Posted 5/14/08 at 9:27am
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  Blyk added Pekka Ala-Pietilä as Co-founder and CEO.
  Posted 5/14/08 at 9:27am
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  Blyk received $21.8M (€17M) in Unattributed funding. (9/13/10)
  Posted 9/13/10 at 7:11pm via blyk.com
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  Blyk received $50.6M (€40M) in Series C funding. (11/18/08)
  Posted 11/21/08 at 5:12pm via blyk.com
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  Blyk received in Series B funding. (1/30/08)
  Posted 3/7/08 at 4:04pm via blyk.com
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  Blyk received $36.2M (€30M) in Series A funding. (1/1/06)
  Posted 11/16/07 at 3:24am

Videos

Screenshots

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Products

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Blyk

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Website	https://www.blyk.co.uk/join/start
Stage	Private
Launch Date	September, 2007
Tags	mobile-ads

As of November 2007, users sign up with Blyk and get a SIM card providing them with 217 free texts and 43 free minutes a month. In exchange, users agree to receive 6 brand messages (deemed relevant by Blyk). Phones supported by Blyk must be MMS-enabled. Blyk also lists cell phones and accessories for users to purchase from the site.

Above: Blyk Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Compete

Sources

1. Cap Funding Report [edit]
2. Blyk Announces First European Expansion and New Investors Goldman Sachs and IFIC (about.blyk.com) [edit]
3. Blyk raises !40M and paves the way for global growth (blyk.com) [edit]
4. Nexit Ventures Invests in the Continued Growth of Blyk (blyk.com) [edit]